West 49 Inc. CEO Named Ontario Entrepreneur of the Year in the Business-to-Consumer Category

    - Sam Baio wins renowned Ernst & Young award -

    Toronto Stock Exchange Symbol: WXX

    BURLINGTON, ON, Oct. 19 /CNW/ - West 49 Inc. (TSX: WXX) (the "Company"),
Canada's leading action sport retailer, today announced that its President and
CEO, Mr. Sam Baio, has been selected to receive the Ernst & Young Ontario
Entrepreneur of the Year 2007 award in the Business-to-Consumer category.
    "It is an honour to be recognized as 'Entrepreneur of the Year' by Ernst
& Young from among the many highly qualified Canadian business leaders," said
Sam Baio, Chief Executive Officer of West 49 Inc. "Since becoming a publicly
traded company in December 2004, we have achieved substantial growth in a
relatively short period of time, more than doubling in size. We are a much
stronger company today and I credit that to our great team at West 49 Inc.
successfully executing a well-defined growth strategy. More than anything, I
attribute our success to our strong and intimate understanding of our target
markets. We spend a lot of time getting to know our customers."
    As a regional winner for Ontario, Mr. Baio will advance on to a national
competition in November. The Canadian winner then goes to a world competition
next year.

    About the Ernst & Young Entrepreneur of the Year Award

    The Entrepreneur of the Year awards honour entrepreneurs who have
demonstrated excellence and extraordinary success in areas such as company
development, financial performance and risk taking. Submissions are reviewed
by an independent judging panel comprising several notable Canadian business
leaders and past award recipients.

    About West 49 Inc.

    West 49 Inc. is a leading Canadian multi-banner specialty retailer of
apparel, footwear, accessories and equipment related to skateboarding,
snowboarding, and surfing, as well as the music industry, and fashion-forward
young women. The Company's stores, which are primarily mall-based, carry a
variety of high-performance, premium brand name and private label products
that fulfill the lifestyle needs of identified target markets, primarily
tweens and teens (ages 10 through 18). As at September 15, 2007, the Company
operated 133 stores in nine provinces, under the banners West 49, Billabong,
Off The Wall, Amnesia/Arsenic, D-Tox, and Duke's Northshore, and an online
retailer www.boardzone.com. The Company's common shares are listed on the
Toronto Stock Exchange under the symbol WXX. The Company has approximately
64 million shares outstanding.

For further information:

For further information: Rhonda Allen, Director, Finance, West 49 Inc.,
(905) 336-5454 x 224, E-mail: rallen@west49.com; Trevor Heisler, Investor
Relations, The Equicom Group Inc., (416) 815-0700 ext. 270, E-mail:

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