West 49 Inc. appoints new Chief Financial Officer

    Toronto Stock Exchange Symbol: WXX

    BURLINGTON, ON, Feb. 29 /CNW/ - West 49 Inc. (TSX: WXX) (the "Company"),
Canada's leading action sport retailer, today announced the promotion of
Rhonda Allen to Chief Financial Officer and Corporate Secretary, effective
March 3, 2008.
    "This internal promotion is demonstrative of the depth of talent within
our finance and administrative teams," said Sam Baio, Chief Executive Officer
of West 49 Inc. "Since joining West 49 Inc., Rhonda has been a great asset to
our team. Her strategic thinking and proven leadership skills, combined with
her financial prowess and industry experience will continue to serve the
Company well as she steps into the Chief Financial Officer role."
    Rhonda Allen is a Certified Management Accountant with more than 11 years
of accounting and finance experience in the retail and service industry. As
Chief Financial Officer, Ms. Allen will oversee and have responsibilities for
all financial operations. Before joining West 49 Inc. as Director, Finance in
2006, Ms. Allen held increasingly senior positions at the Hudson's Bay
Company, where, as the Director, Specialty Finance she led the accounting
department for Home Outfitters and Designer Depot. Prior to this she was the
Director, Managed Services Finance where she led the accounting team for the
Credit Card Division, Loyalty Management and Logistics. Ms. Allen has a
Bachelor of Commerce from the University of Toronto.

    About West 49 Inc.

    West 49 Inc. is a leading Canadian multi-banner specialty retailer of
apparel, footwear, accessories and equipment related to skateboarding,
snowboarding, surfing, BMX, motocross, and the music industry. The Company's
stores, which are primarily mall-based, carry a variety of high-performance,
premium brand name and private label products that fulfill the lifestyle needs
of identified target markets, primarily tweens and teens (ages 10 through 18).
As at January 26, 2008, the Company operated 134 stores in nine provinces,
under the banners West 49, Billabong, Off The Wall, Amnesia/Arsenic, D-Tox,
and Duke's Northshore, and an online retailer www.boardzone.com. The Company's
common shares are listed on the Toronto Stock Exchange under the symbol WXX.
The Company has approximately 64 million shares outstanding.

    Forward-looking statements

    Information in this news release that is not current or historical
factual information may constitute forward-looking information. Implicit in
this information are assumptions that, although considered reasonable by the
Company at the time of preparation, may prove to be incorrect. Readers are
cautioned that forward-looking information involves known and unknown risks,
uncertainties and other factors that may cause actual results, performance or
achievements to be materially different from any future results, performance
or achievements expressed or implied by the forward-looking information.
Accordingly, investors should not place undue reliance on forward-looking
information. The Company includes in publicly available documents filed from
time to time with securities commissions and the Toronto Stock Exchange, a
thorough discussion of the risk factors that can cause anticipated outcomes to
differ from actual outcomes. Forward-looking information is provided as of the
date of this news release, and the Company assumes no obligation to update or
revise them to reflect new events or circumstances.

For further information:

For further information: Rhonda Allen, Chief Financial Officer and
Corporate Secretary, West 49 Inc., (905) 336-5454 ext. 224, E-mail:
ir@west49.com; Trevor Heisler, Investor Relations, The Equicom Group Inc.,
(416) 815-0700 ext. 270, E-mail: theisler@equicomgroup.com

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