We're next: Vancouver 2010 counts down to 2010 with launch of new graphic identity and re-launch of www.vancouver2010.com

    VANCOUVER, Sept. 17 /CNW/ - Just one day after the Closing Ceremony of
the Beijing 2008 Paralympic Games and in its first official day as the "next
Games," the Vancouver Organizing Committee for the 2010 Olympic and Paralympic
Winter Games (VANOC) unveiled its new graphic identity - an identity that will
create a unified and inspiring visual experience leading up to and during the
2010 Winter Games. Early tomorrow morning VANOC will also launch a refreshed
website designed to offer an enhanced, in-depth and interactive experience for
virtual visitors worldwide.
    The new graphic identity builds on the original colour palette of
predominantly blues and greens found in the host region and is an intricate
and colourful layering of many illustrated textures drawn from Canada's
natural and urban environments and rich cultural diversity. It captures, with
imagination and creativity, the spirit of Vancouver 2010 in the universal
language of design and incorporates elements designed by Xwa lack tun, a
Vancouver-based Aboriginal artist. From banners to in-venue signage to
postcards to workforce uniforms to building wraps, the Vancouver 2010 graphic
identity is expected to become one of the most iconic elements of the Games
    Canadian Olympians Amanda Overland (short track speed skating), Chris
Wong (freestyle skiing), Anne-Marie Lefrançois (alpine skiing) and Paralympian
Tyler Mosher (cross-country skiing) today unveiled 24 pictograms and a series
of sport illustrations as part of the new graphic identity. Created in
collaboration with illustrator Irene Jacobs of I'm JAC Design, the pictograms
represent 19 Olympic and five Paralympic sport disciplines with a simplified
silhouette while incorporating the added dynamism of the athlete in motion.
The pictograms and sport illustrations were inspired by modern sport
photography, pop culture, fashion illustration and manga-style comics (a
Japanese genre of comic books) to give athletes an heroic feel and a close-up
view of their intensity and athleticism, while also serving as an inspiration
to youth.
    With the launch of domestic online ticket sales just over two weeks away,
www.vancouver2010.com, powered by Bell, has been vastly enhanced and
re-designed to ensure visitors, and particularly ticket buyers, truly
experience the personality of the 2010 Winter Games. The refreshed
vancouver2010.com site features the new graphic identity, sport illustrations
and pictograms, as well as additional background on the new fusion look,
including a behind-the-scenes video of how it was inspired and then created by
VANOC's in-house design team. The re-launched site now contains even more
information about the 2010 Winter Games, including ticket information,
legendary athlete bios, additional spectator information, and more in-depth
content about Olympic and Paralympic winter sports. New features and
functionality will be activated on the website as the Games approach, to
engage Canadians and the world in the Vancouver 2010 experience. The site will
be live by Thursday morning.
    An example of the new features launching tomorrow at vancouver2010.com is
the first in a series of monthly video podcasts (vodcasts). This month's
vodcast features an informal interview with Canadian short track speed skating
athletes during a recent training session at the Pacific Coliseum (competition
venue for short track speed skating and figure skating during the Games). In
the vodcast, the athletes describe their sport and share personal and often
light-hearted insights about themselves and the Games.
    In the last year, vancouver2010.com received over three million unique
visitors from around the world. This includes over two million Canadians from
all regions of the country - or approximately one out of 17 citizens. Original
website feature stories about athletes, sport, culture, sustainability and
preparations for Canada's Games are read by 30,000 people each month; videos
on the website have been viewed some 435,000 times in the past year; and over
120,000 people have subscribed to receive the Vancouver 2010 General Update
e-newsletter. The new website contains approximately 1,500 pages of content
and is the number one source for information about the Vancouver 2010 Olympic
and Paralympic Winter Games.

    VANOC is responsible for the planning, organizing, financing and staging
of the XXI Olympic Winter Games and the X Paralympic Winter Games in 2010. The
2010 Olympic Winter Games will be staged in Vancouver and Whistler from
February 12 to 28, 2010. Vancouver and Whistler will host the Paralympic
Winter Games from March 12 to 21, 2010. Visit www.vancouver2010.com for more

    Additional Background information:

    Xwa lack tun

    Internationally renowned artist Xwa lack tun was born and raised in
Squamish and studied art at Capilano College and Emily Carr. Xwa lack tun's
work can be seen throughout Vancouver and the surrounding areas. Some of his
most notable works is the council table for the sixteen chiefs in council at
the Squamish Nation Band Office and the Cedar doors that adorn the Recreation
Centre on the Capilano Reserve, a major public art piece at Ambleside Park in
West Vancouver, a commission for double doors for the University of Victoria,
and ceremony maces for Emily Carr University of Art + Design.

    Irene Jacobs - I'm Jac Design

    Irene Jacobs is the Dutch illustrator and designer and the creative
director of I'm JAC design, founded in 1993. Located in Rotterdam, in the
Netherlands, Irene's work is inspired by nature, music, people, graphic
design, movies, architecture and fashion. Operating as a global network of
illustrators and designers, I'm Jac design works with a variety of media such
as interactive design, moving image, websites, package design and advertising,

    Graphic identity

    The graphic identity, often called the "Look of the Games," is introduced
gradually leading up to the Games. It typically includes elements such as
banners, flags, wraps, netting, ticket design, wayfinding and signage. It is
usually seen throughout the host region often including airports, roadways,
venues, celebration sites and uniforms to name a few.

    Games Pictograms

    Olympic pictograms first appeared at the London 1948 Olympic Games in
London when organizers created 20 pictograms for 18 Olympic sports and one
each for the Opening and Closing Ceremonies. However, pictograms did not
officially debut until the Tokyo 1964 Olympic Games.

For further information:

For further information: Media Contacts: Jason Macnaughton, Vancouver
2010, (778) 328-6734, jason_macnaughton@vancouver2010.com; Mary Fraser,
Vancouver 2010, (778) 328-3667, chris_brumwell@vancouver2010.com

Organization Profile


More on this organization


More on this organization

Custom Packages

Browse our custom packages or build your own to meet your unique communications needs.

Start today.

CNW Membership

Fill out a CNW membership form or contact us at 1 (877) 269-7890

Learn about CNW services

Request more information about CNW products and services or call us at 1 (877) 269-7890