Well Suited for the Bay Street Crowd

    Iconic American apparel retailer opens in Toronto's Financial Core

    TORONTO, Aug. 26 /CNW/ - Today, Brooks Brothers opened the doors of its
first store in Toronto. The newest addition to the legendary clothier's retail
portfolio is located in the city's financial district in the Royal Bank Plaza.
Boasting an impressive 22,000-square-feet, it features the company's complete
collection for men, women and boys, as well as the Brooks Brothers' Country
Club Collection and Black Fleece Collection.
    "Brooks Brothers is thrilled to open its second Canadian location after
our successful launch in Vancouver in May," said Claudio Del Vecchio, Chairman
& CEO. "We have many loyal Brooks Brothers customers in Toronto who appreciate
our timeless style and outstanding value."
    The first Brooks Brothers Canadian store officially opened in May in
Vancouver at 1026 Alberni Street. An additional Canadian location is
anticipated in Calgary in spring/summer 2010.
    With the opening of its Toronto location, Brooks Brothers introduces the
Black Fleece by Brooks Brothers to the Canadian market. Black Fleece by Brooks
Brothers is designed by the CFDA award-winning designer Thom Browne. For the
collection, which Brooks Brothers introduced in Fall 2007, Browne draws from
Brooks Brothers vast archives reinterpreting items that are both rooted in
tradition and thoroughly modern. The collection includes suits, furnishings,
accessories and sportswear for both men and women. Since its launch, the Black
Fleece by Brooks Brothers collection has been lauded by media and consumers
    Brooks Brothers has been operating continuously for 192 years. As
America's longest established retailer, the company is responsible for the
introduction of many iconic products including the button-down collar shirt as
well as the introduction of seersucker and madras. Additionally, since the
company's founding, Brooks Brothers has been worn by nearly every U.S.
President including, Abraham Lincoln, Theodore Roosevelt, Franklin Roosevelt,
Dwight Eisenhower, John F. Kennedy, William Clinton and Barack Obama.
    Brooks Brothers' prominence in popular culture can be felt as well. The
company currently collaborates on costumes for numerous films and television
programs including Mad Men, Gossip Girl, Entourage and Stephen Colbert's The
Colbert Report.
    Brooks Brothers will hold an exclusive, invitation-only grand opening
celebration at the Toronto store in early October.

    About Brooks Brothers

    Established in 1818, Brooks Brothers currently operates stores in the
United States, Europe, Japan, Hong Kong, Korea, China, Malaysia, Singapore,
Taiwan, Chile, Canada and Dubai. The company also sells its merchandise
through a direct mail catalogue and e-commerce site, brooksbrothers.com.
Brooks Brothers was acquired in December 2001 by Retail Brand Alliance, Inc.,
a privately-owned company which is specialized in manufacturing, merchandising
and retailing. Please visit www.brooksbrothers.com for store locations.

For further information:

For further information: Cathy Mitchell, Melanie Dulos, APEX Public
Relations, Office: (416) 924-4442 (236, 254), Mobile: (416) 873-3973, (647)
201-8994, cmitchell@apexpr.com, mdulos@apexpr.com

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