Weekend in a teepee voted most priceless experience

    MasterCard's Great Regional Challenge: A mother of three and Moisson
    Outaouais each receive $25,000

    MONTREAL, July 16 /CNW Telbec/ - In May, MasterCard Canada started the
search for the most priceless experience by challenging 10 regions in Québec
to enter a friendly competition on www.canapasdeprix.ca. Over 1,270 people
responded to MasterCard's invitation and submitted their own memorable
moments. The site received approximately 150,000 visits during the contest,
and many visitors took the opportunity to vote for the most priceless
experience. A memorable weekend spent in a teepee was voted most priceless
experience, making the Outaouais region the other winner of the MasterCard's
Great Regional Challenge.
    Chantale Pichette's entry Weekend in a teepee received the most votes,
earning her the $25,000 prize from MasterCard Canada. Because the winning
moment was enjoyed in the Outaouais region, MasterCard Canada will award the
same amount to Moisson Outaouais, a regional charitable organization, which
will help finance transportation and increase the amount and quality of food
that the regional food bank provides.
    "This contest allowed Quebecers from different regions to share
experiences, create ties and draw inspiration for vacationing in Québec," said
Martin Leman, Vice-President at MasterCard Canada. "Congratulations to
Chantale Pichette for having received the most votes. And I am very pleased
that Moisson Outaouais and the people in need of this region will get a
helping hand thanks to this contest."
    The winner was very glad she listened to her spouse, who encouraged her
to enter the contest. "Our stay in a teepee on the shores of the Rivière Rouge
is burned in my memory," says Chantale Pichette, a Montreal-area mother of
three young children. "We want to do it again as a family once our twins are
older. I won the contest thanks to this treasured memory! We can finally
finish the renovations on our house, something we had to put aside when the
little ones arrived."
    For Moisson Outaouais, the money will go a long way. "Our operating
budget for the year is already in place, so this money will be entirely
devoted to serving people in the region who are in need," says Benoît Gélinas,
Communications manager at Moisson Outaouais. "Our agreements with food
suppliers increase our purchasing power fivefold: a single dollar spent is
worth five." Moisson Outaouais serves over 27 charitable organizations in the
    The contest is over, but the site www.canapasdeprix.ca remains a helpful
resource for Internet users. They may consult it to plan their next getaway,
whether in a far away spot of the province or just to discover a gem in their
neighbourhood. They will also be able to post their own unforgettable
experiences, accompanied by photos or videos.

    About MasterCard Worldwide

    MasterCard Worldwide advances global commerce by providing a critical
economic link among financial institutions, businesses, cardholders and
merchants worldwide. As a franchisor, processor and advisor, MasterCard
develops and markets payment solutions, processes over 18 billion transactions
each year, and provides industry-leading analysis and consulting services to
financial institution customers and merchants. Through its family of brands,
including MasterCard(R), Maestro(R) and Cirrus(R), MasterCard serves consumers
and businesses in more than 210 countries and territories. For more
information go to www.mastercard.com.

    /NOTE TO PHOTO EDITORS: A photo accompanying this release is available on
    the CNW Photo Network and archived at http://photos.newswire.ca.
    Additional archived images are also available on the CNW Photo Archive
    website at http://photos.newswire.ca. Images are free to accredited
    members of the media/

For further information:

For further information: Miriam Lauzon or Isabel Massey, Capital-Image,
(514) 816-3176 or (514) 739-1188, ext. 227, mlauzon@capital-image.com,

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