Website Launched About POPAI DS Reference Guide to Digital Signage - The First Global, Qualitative Digital Signage Research

    - Last Opportunity to Participate

    KREFELD, Germany and WASHINGTON D.C., Nov. 23 /CNW/ - POPAI, the Global
Association for Marketing at-Retail, is conducting an in-depth, independent
survey of the global digital signage market at POP / POI (Point of Purchase /
Point of Interest), seen among the global media industry as the next
multi-billion Dollar blockbuster medium of the future.
    The research is being carried out by one of the leading market research
institutes in Europe, using a thorough four-stage process to collect data from
over 1000 insiders and experts from all continents. Extensive background
information and details on how to pre-order a copy of the report (500++ pages,
professional cloth binding), due to be published around the year's end, are
now available at the multi-language site
    Education and POPAI-member versions are available. There is a 10 per cent
early-order rebate for all orders made and paid for by Dec 31 2007.
    This digital signage survey differs in four ways from the myriad of other
research reports:

    (1) Global survey with an integrated method and approach
    (2) Qualitative research of all stakeholder groups around digital media
    (3) Vendor and lobby-independent
    (4) Resulting in a 500++ page reference book about Digital Signage

    Participants in the online survey and personal in-depth interviews are
representatives from industry, retailers, market, media and providers. Topics
covered include the local, regional and global market situation as well as
their market perspective, perceptions and potential, stakeholders' options,
current programs, concepts, media sales, project-management & research,
content, technology and business models.
    Research is still ongoing; the cut off date for recording your views is
short to be due. If you wish to see the methodology of the research questions,
log on to the multi-language site: Here you can take the opportunity
to participate in the first truly global and independent digital signage
research program.
    Fabian Keller, Vice President Digital Signage, POPAI, comments, "This is
the first time we all will get a real understanding of the uprising global
digital media industry. I believe that digital media is on the cusp of
something amazing and we are keen to stay at the cutting edge. This research
will provide insights into the market that have never been seen before and the
report will be an essential tool for anyone planning/observing/operating
Digital Signage. The first result presentations we conducted in New York,
Sydney, Moscow and Zurich have led to amazing feedbacks. Without the deep
understanding of consumers, brands and the global retail market that Dr.
Stephan Telschow and his team provided, we would never have been able to get
where we are right now."

    Participate now at

    Pre-order a copy of the final report at

    For more information, or to speak to Fabian Keller or Dr. Stephan
Telschow, please contact: Nicolas Loose, GIM, Tel: +49(6221)8328-511,

    About POPAI, the Global Association for Marketing at-Retail

    POPAI is the only non-profit association serving the global marketing
at-retail industry. POPAI was founded in 1936 and has offices in over 19
countries. For additional information about POPAI and the research, please
contact: Fabian Keller, Vice President Digital Signage,
or visit

    About GIM, the Gesellschaft fuer Innovative Marktforschung mbH

    GIM - Gesellschaft fur Innovative Marktforschung - counts among the
leading independent market research institutes with a qualitative focus on
Germany. GIM's network is global spanning with coverage in all continents. For
GIM, understanding consumers takes center stage. For more information on GIM
and GIM POS, please contact: Dr. Stephan Telschow, or

For further information:

For further information: or to speak to Fabian Keller or Dr. Stephan
Telschow, please contact: Nicolas Loose, GIM, Tel: +49(6221)8328-511,; about POPAI and the research contact Fabian Keller, Vice
President Digital Signage,; on GIM and GIM POS please
contact Dr. Stephan Telschow,

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