New Study shows a bright future for Calgary Web Video Company
CALGARY, Aug. 7 /CNW/ - If it hasn't affected your business or personal
life yet, it will in the very near future. Web video is quickly becoming a
standard form of communication for training, sales/marketing, corporate
communications and of course entertainment.
A new study from market research firm eMarketer, says companies are now
spending millions of dollars on commercials specifically tailored for the
Internet. The study, says this year US online video ad spending will reach
$775 million dollars, and will continue to grow drastically over the next 4 to
5 years. By 2011, eMarketer estimates online video ad spending will reach
$4.3 billion dollars.
Calgary based Jet Stream Digital Media is gambling on these kinds of
statistics and is the first company in Canada to base it's entire business
operations on the production, packaging and delivery of Everything Web Video.
"Web video is a very effective and efficient form of communication," says
Jeff Bradshaw, President and CEO of Jet Stream Digital Media. "The combination
of the Internet's reach, the power of video and the increase in the number of
broadband Internet connections has fueled the explosion of the web video
In a survey released by the Pew Internet and American Life Project, a
nonprofit research group in Washington, More than half of Internet users have
watched video at sites such as YouTube and MySpace, a sign of the potential
for video advertising. The survey says about 57% of U.S. Web users has watched
online video, and 19% view clips on a typical day.
If Canadian businesses want to keep up in the global economy they must be
considering web video as part of their overall communication strategies.
"The technology is not the issue anymore, it's now about content. For
both business and entertainment the race is on to create compelling content
that is web video ready," states Bradshaw, an expert in web video technology.
"Our company is launching a video based entertainment website in September
that will replace our original plans for the concept that called for it to be
a TV series. Five years ago this would have been impossible."
In the coming years web video will be everywhere and Jet Stream plans to
capitalize on this opportunity.
About Jet Stream
Calgary based Jet Stream Digital Media Inc. is a full service web video
production, packaging and delivery company. Services include viral videos,
website navigator videos, interactive webcasts, OTN (Online TV Network)
production and corporate Profiler videos. Jet Stream works with a long list of
respectable clients including the Calgary Flames, City of Calgary, STARS Air
Ambulance, Travel Alberta, CanWest Global, National Energy Board, Agrium,
TELUS, CAPP (Canadian Association of Petroleum Producers) and CPR just to name
For further information:
For further information: Mr. Jeff Bradshaw, President & CEO, Jet Stream
Digital Media Inc., Phone: (403) 244-8882, E-Mail: firstname.lastname@example.org
or visit our website: www.jetstreammedia.com