Weather Trends Releases Version 2.0

    Year-ahead Business Weather Forecasting Portal

    BETHLEHEM, Pa., June 18 /CNW/ -- Weather Trends International Inc. is
proud to announce the release of version 2.0, a global
business-weather planning and forecasting platform with a bit of fun for
consumers too! generates year-ahead weather forecasts by day for
high/low temperatures, energy metrics like CDD/HDD, weekly rainfall and
monthly snowfall forecasts for 4,000 cities in 129 countries and 42,000 zip
codes in the U.S.  "With over 1,000 paid subscribers, the site is used by many
of the world's most successful and admired companies to help retailers,
suppliers, financial firms and traders make better decisions around how next
year's weather will impact seasonal category sales, financial markets and
overall business performance," said Bill Kirk, CEO & Co-founder of Weather
Trends International, Inc.  "Our team of developers led by Matt and Evan have
given our clients and anyone in the world access to a very powerful, highly
accurate and easy to use long-range weather planning capability," added Kirk.
    (Logo: )
    "We use's year-ahead business weather intelligence and
historical tracking information to better support Wal-Mart with our sun care
category.  It's an awesome tool and their 80%+ accuracy is unbelievable," said
Chris Martinovic, Category Manager Suncare, Wal-Mart/Sam's Club Team,
Schering-Plough. For business users like Chris, the more technical business
centric charts, tables and downloadable retail specific geographies for larger
retailers and suppliers help them make better long lead decisions on
procurement of seasonal merchandise, replenishment profile adjustments,
DC-store allocation, marketing events, advertising and markdown timing.
    For consumers around the world just looking for the best weather a
year-ahead for a vacation, wedding, graduation party or back yard picnic, the
Free 3-day QuickCast(TM) makes planning a snap: 1 (select city) ... 2 (select
date up to 11 months ahead) ... 3 (click submit) for a year-ahead forecast
anywhere in the world.  Just need the next 14-days? Click on the map for Free
14-day forecasts in cities all over the world.
    With paying clients have access to the full suite of tool box
    -- Energy Planner -- Budget Planning and Trading.  Global CDD/HDD
year-ahead forecasts.
    -- Favorability Marketing Planner -- Advertising/Marketing/Markdown Event
    -- Weather Console - Replenishment/Allocation.  16-years on-line
history/year-ahead forecasts.
    -- Holiday/Time Assessment -- Sales Planning.  Rank the favorability of
the forecast vs past years.
    -- Accuracy Verification.  Reports generated for clients.
    "As a research climate scientist, I was skeptical at first (as many
clients are initially) that WTI could do what they say they can do when I
joined them over a year ago.  But now seeing client ROIs in the millions to
130 million dollar range using our business weather intelligence has me
convinced that reliable year-ahead forecasting is a reality for businesses,
energy/ag traders and consumers all over the world," said Michael Ferrari, VP
Climate Research and Commodities Expert, Weather Trends International.
    Visit today to see what the buzz is all about!
    About Weather Trends International:  The global leader of actionable
business weather guidance for retailers, manufacturers, pharmaceutical
companies, agricultural firms and financial analysts whose product's sales or
business performance is impacted by the everyday volatility of the weather.
Clients include some of the world's most respected and successful companies
like Wal-Mart, ASDA, Target, Kohl's, Bon-Ton, Gander Mountain, Sherwin
Williams, Anheuser-Busch, Johnson & Johnson, 3M, Levi's, Pizza Hut, Merrill
Lynch and Citigroup among dozens of others.  Its weather solutions and
understanding of how consumers respond to the weather is used throughout
organizations to help "manage the weather risk" by timing and planning key
marketing, advertising, markdowns, and inventory allocation decisions around
favorable weather opportunities.  Utilizing technology first developed in the
early 1990s, Weather Trends International's unique statistical, math and trade
secret formula forecasting methodology projects temperature, precipitation and
snowfall trends by day and week a year-ahead for 4,000 cities in 129

For further information:

For further information: Bill Kirk, CEO & Co-founder, Office: 
+1-610-807-3585, Cell: +1-484-903-6887,, or Michael 
Ferrari, VP Energy/Commodities, Office: +1-610-807-3582,, both of Weather Trends International Inc. Web Site:

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