WDSGlobal Launches 'Live Device Analysis' at GSMA Mobile World Congress

    Allowing Mobile Operators to Analyze how Devices Influence Profitability
    and Service Uptake

    GSMA Mobile World Congress, BARCELONA, Spain, Feb. 16 /CNW/ - WDSGlobal,
a global leader in mobile device management, knowledge and support services
for the mobile industry, has announced the release of Live Device Analysis, a
new product designed to help mobile network operators better understand the
capabilities and profitability of devices attached to their networks.
    Tracking device capabilities, features and standards within a network and
measuring profitability and cost-to-support across device models and brands,
Live Device Analysis allows an operator to support critical investment and
planning decisions with analysis of the actual devices attached to its
network. From evaluating an addressable market for a new service to qualifying
investment decisions in retail strategy and customer care, Live Device
Analysis is the industry's first solution to accurately analyze the
composition of an installed base of devices and allow data to be quickly
published across departments.
    "Decisions in network infrastructure, handset ranging, service
deployment, customer care and marketing require a detailed understanding of
the device technologies and standards present on the network," explains David
Ffoulkes-Jones, WDSGlobal's CEO. "Today's CRM and analysis tools can only go
so far in delivering the necessary intelligence. WDSGlobal believes that Live
Device Analysis represents a fundamental shift in the way that network
operators will extract intelligence and business advantage from their
installed base of mobile devices."
    Extracting and analyzing this type of device intelligence from a network
has traditionally been challenging. Data often resides in disparate
engineering systems across a network operator's business and its accuracy can
be compromised by increased device diversity, churn, multiple device ownership
and the use of grey market devices.
    Live Device Analysis is the industry's first solution to turn this raw
data into actionable intelligence for use across operational departments such
as marketing, retail, product management, customer care and finance.
    "Using Live Device Analysis, a marketing team can quickly segment a
subscriber base not just on the traditional demographics but also on the
capabilities of their mobile devices. That sort of analysis is vital in
launching new services and running highly targeted promotions. Similarly,
device profitability or cost-to-support can quickly be correlated to device
features, allowing more qualified handset ranging and customer care decisions
to be made," adds Ffoulkes-Jones.
    Typical Live Device Analysis reports comprise (but are not limited to):

    -   Market share by model and brand, age of active devices and device by
        source (grey market).

    -   Standards supported (e.g. OMA DM), Services supported (e.g. GPS,
        streaming media, VoIP, Java, IM, email, mobile TV) and Features
        supported (e.g. browser type, wireless bearers messaging client,

    -   ARPU by model and brand, device profitability and data usage by model
        and brand.

    -   Device cost-to-support analysis and known problem types.

    Live Device Analysis draws on intelligence from GlobalMine, WDSGlobal's
unparalleled repository of market intelligence; covering mobile device
capabilities and features, shipment data, support metrics and user experience
evaluation. Connections can also be made with network operators' own systems,
including billing, CRM and device management platforms, to allow more detailed
profitability analysis to be made.

    GSMA Mobile World Congress: Stand 2G39

    About WDSGlobal

    Since 1995, WDSGlobal has been dedicated to helping mobile operators,
handset manufacturers and service providers deliver more profitable products
and services to end-users. From handset validation and readiness testing to
mobile device management and end-user support, WDSGlobal offers the industry's
most complete solution for the management of end-users, devices and services.


For further information:

For further information: Tim Deluca-Smith, Vice President Marketing,
Tel: +44-(0)1202-713-725, Tim.deluca.smith@wdsglobal.com

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