Waste Reduction Week (WRW) gets greener and meaner

    CALGARY and EDMONTON, Oct. 17 /CNW/ - Sesame Street's beloved Oscar the
Grouch is the new Spokes-Muppet for Waste Reduction Week in Canada (WRW). The
grumpy, garbage loving Muppet has teamed up with the WRW Program to promote
its 'waste-free' goals and appeal to children and adults alike through a media
campaign running from October 19 - 25, 2008. Oscar, known for his grouchy
quips and love of all things garbage will be featured in ads aimed at
educating and encouraging the public to take part in waste reduction.
    According to Natural Resources Canada, in a lifetime, the average North
American will throw away 600 times his or her adult weight in garbage. A 68 kg
adult will leave a legacy of 40,825 kg of trash. Is this the legacy we wish to
leave for our children and families?
    As the provincial partner of WRW, the Recycling Council of Alberta (RCA)
is leading this promotional and educational campaign in Alberta. The Program
fosters and promotes waste reduction and conservation, encouraging individuals
to reduce, reuse and recycle in all aspects of their lives.
    Throughout the province, communities, businesses and schools are raising
awareness of the importance of waste reduction. Cities and towns are
encouraged to proclaim October 19-25, 2008 as WRW in their communities.
Schools are active with special waste reduction initiatives that are part of
the curriculum.
    Individuals, schools, businesses and municipalities are all encouraged to
register their waste reduction activities online at www.wrwcanada.com.

                             About WRW in Canada

    Canada's 8th annual WRW is coordinated through a partnership of waste
reduction and conservation organizations from across the country. The Program
focuses on engaging Canadians about the environmental and social ramifications
of wasteful practices. Through educational resources WRW provides information
and ideas to reduce waste in all facets of daily living, creating the solution
to the many environmental challenges we face including climate change, water
pollution and preservation of natural resources.
    Learn some new ideas and share your waste reduction activities. Register
online at WRW website, www.wrwcanada.com and show the rest of Canada the GREEN
things Albertans are doing!

For further information:

For further information: or to book a personal interview, please
contact: Christina Seidel, Executive Director, Recycling Council of Alberta,
(403) 843-6563 or info@recycle.ab.ca; www.recycle.ab.ca

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