Waste Reduction Week Celebrates Canadians Achievements

    TORONTO, Oct. 12 /CNW Telbec/ - "Too Good to Waste" is the central theme
that will be celebrated across the country in recognition of the importance of
reducing the nation's waste and protecting its resources. Waste Reduction Week
in Canada, an event designed to promote awareness of the waste the nation
produces will run from October 15 - 21 this year. Sponsored by the Bank of
Montreal, Waste Management, Hewlett-Packard (Canada) Co., and McDonald's
Canada, the event aims to encourage and empower governments, schools,
businesses, organizations and individuals to recognize the consequence of
waste and find ways in every day life to reduce it.
    "Waste Reduction Week in Canada is meant to remind us that we have many
choices in our everyday lives, that when made with care and thought, can
minimize the waste we cause," says Greg McDonald, National Coordinator of WRW
in Canada. "The week is about recognizing that solutions to our ever-growing
waste issues start with Canadian's making simple everyday changes; what we
buy, how we travel, habits at home, these choices are all within our control
and if made with the prevention of waste in mind, can have an enormous impact.
Making simple changes in everyday decisions - taking a re-usable coffee mug,
using reusable bags, composting household organic waste and purchasing
products with greater lifespans and multiple uses - all have huge collective
    In 2007, Statistics Canada reported the waste generation rate per
Canadian is increasing. Each Canadian throws away about half a kilogram of
packaging a day and when combined with everything else equates to about
1.7 kilograms of waste each and every day.
    "Unfortunately, public and political debates of late have focused on
where to put our waste rather than how we can work to eliminate it," says
McDonald. "True leadership is established by action and at this time of
diminishing natural resources and disposal space, citizens must take ownership
of the issue and become the solution."
    "There's a lot of media attention on the negative side of environmental
issues-the problems and the obstacles," says McDonald. "But there have been a
lot of successes as well. The environment is a growing concern for the
Canadian public and all sectors, from governments to businesses, are all
shifting their focus to now include waste minimizing initiatives in their
    Municipalities, schools, businesses and individuals are encouraged to
visit www.wrwcanada.com and discover the wealth of resources on waste
reduction and register their waste minimizing initiatives. Activities range
from the elaborate to the simple, from individual to corporate - every small
action is part of the solution.
    "We're looking for new Waste Reduction participants all the time," says
McDonald. "Waste Reduction Week offers organizations a great chance to promote
themselves and promote the things they are doing to help the environment. It's
cost-effective and it's good for the planet."
    Businesses are discovering economic benefits to environmental
responsibility. Making decisions based on environmentally responsible
behaviour can improve a company's relationship with its customers and
employees. Making simple choices in purchasing, reducing the amount of waste
going into garbage bins all saves money on waste disposal. And as the market
for green products grows, businesses are moving in to fill those demands.
    Schools are implementing classroom waste audits, where students find out
how much they throw out in one week. Using those numbers, they calculate an
average for the whole school and try to think of ways that more waste could be
prevented from going into landfills.
    "It's great to see everyone becoming involved," says Waste Reduction Week
National Coordinator Greg McDonald. "The wonderful thing about waste
minimization and elimination is that it translates to all human behaviour,
whether we are at home, work, school, out in the community, it all has the
same beneficial impacts."

    Waste Reduction Week in Canada is organized by a coalition of
non-government, not-for-profit environment groups from each of the 13
provinces and territories across Canada. Since 2001, Waste Reduction Week in
Canada has aimed to inform and engage Canadians through the theme "Too Good to

For further information:

For further information: on how to get involved, visit the Waste
Reduction Week in Canada Website www.wrwcanada.com; Greg McDonald, National
Coordinator, Waste Reduction Week in Canada, (416) 657-2797 ext #5,

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