Was that a 'For Sale' Sign at the Rogers Centre?

    Zoocasa.com uses landmark Canadian property listing to showcase the
    launch of new real estate web site

    TORONTO, Aug. 25 /CNW/ - Zoocasa.com, a new web site that's changing the
way Canadians search for homes, made its national debut today with an
unconventional launch that included a 'featured listing' for one of the most
recognized properties in Canada - the Rogers Centre. The listing includes a
virtual tour that can be viewed at www.zoocasa.com to call attention to the
new site.
    "Zoocasa is different - it's a unique real estate search experience, and
this calls for a unique launch," says Saul Colt, Zoocasa's Head of Magic.
"Online real estate listings are a key element of Zoocasa.com, so it makes
sense to kick off our national launch with a listing that would capture the
attention of Canadians."
    Zoocasa makes it easier to navigate online real estate listings in
Canada, with tools that make searching more intuitive and relevant, and allow
buyers and sellers to connect faster than ever. "There are lots of sites that
let you see listings, but Zoocasa.com lets you find the home you want by
searching for what is important to you - things like neighbourhoods or
schools," says Colt.
    A Rogers funded technology start-up, Zoocasa.com works in the same way as
internet search engines like Google, allowing users to simply type in their
desired neighbourhood or city to get results in just one click. Search results
offer insightfully mapped neighbourhood snapshots, including the locations of
nearby schools, restaurants, parks and hospitals - all of the things,
according to Colt, that go into a buyer's overall decision-making process.
    "With Zoocasa, people can find not only the type of home they want, but
the neighbourhood they want to be in, with fewer steps." And just like an
internet search engine, Zoocasa provides users with direct links to the
primary sources of the listings they see aggregated within Zoocasa.com.
    Industry experts are hailing the launch of Zoocasa.com as a watershed for
real estate buyers and sellers. George O'Neill, a top Toronto-based real
estate agent and blogger says, "By providing home buyers with advanced search
tools, Zoocasa.com gives Canadians more insight into their home search, and
creates a savvier, more-educated consumer for the real estate agent."

    More Zoocasa.com features include:
    -   Email alerts to notify prospective buyers when list prices go up/down
    -   Email alerts with new listings that match a buyer's list of criteria
    -   Zoocasa iPhone application with neighbourhood-specific updates via
    -   Access to national resale listings, from Surrey, British Columbia to
        St. John's, Newfoundland
    -   Ability to drill down and find out more about specific communities,
        such as walkability ratings
    -   Find out which homes are designated to specific schools
    -   Commuter calculator, links to Walk Score ratings, and more

    /NOTE TO PHOTO EDITORS: A photo accompanying this release is available on
    the CNW Photo Network and archived at http://photos.newswire.ca.
    Additional archived images are also available on the CNW Photo Archive
    website at http://photos.newswire.ca. Images are free to accredited
    members of the media/

For further information:

For further information: Media Contacts: Laura Cochrane, LexPR Canada,
(416) 542-9140 x3361, Cell: (416) 702-9140, lcochrane@lexpr.com; Sherry
Lawlor, LexPR Canada, (416) 542-9140 x3366, Cell: (416) 574-0405,

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