Warner Home Video Breaks Another High Definition Record with "300," the Fastest Selling Title with More Than 250K Copies Sold in Its First Full Week

    TORONTO, Aug. 8 /CNW/ - Today Warner Home Video (WHV) announced that it
has the fastest and highest-selling high definition title in the market with
the epic action-adventure, "300." Since July 31, 2007, "300" has sold more
than 250,000 copies in North America to consumers on HD DVD and Blu-ray Disc.
    "300" provides another high definition milestone for Warner Home Video
which was the first studio to break the 100K sold mark with "The Departed."
Overall WHV Canada has five of the top 10 selling high definition titles with
"300," "The Departed," "Matrix Trilogy," "Planet Earth - The Complete
Collection, and "Happy Feet." Warner also has the highest grossing high
definition title with the dual-format release of "Planet Earth."
    "'300' is an amazing film, and the high definition sales we are seeing
underscores the positive business benefits of supporting both HD DVD and
Blu-ray," said Ron Sanders, President of Warner Home Video. "This phenomenal
response to '300' is the latest proof that our approach makes the most sense
in today's market and has enabled Warner Home Video to continue to lead the
market in high definition sales."
    As a result of its dual format strategy, WHV Canada has more than 35%
market share of DVD sales in the high definition market, selling more high
definition product and releasing more titles than any other studio. Because of
two competing high definition formats in the market, it is widely recognized
that hardware prices for both Blu-ray Disc and HD DVD have fallen faster than
would normally be expected at this stage in the product cycle. However,
research organizations, such as ABI Research(a), predict that further price
reductions of hardware are needed to fuel mass adoption of high definition
    Based on the stylized graphic novel from icon Frank Miller ("Sin City"),
"300" is an epic action-adventure about the 300 Spartan warriors led by the
heroic King Leonidas who challenged Xerxes and his massive Persian army at the
ancient Battle of Thermopylae. Leveraging the capabilities that the high
definition formats enable, "300" on HD DVD incorporates exclusives interactive
features. Any HD DVD player connected to the internet can take advantage of
the web enabled features, which include the ability for viewers to pick their
favorite scenes to assemble montages and share them with friends. Users can
also rate scenes within the Warner connected community as well as purchase and
collect wall paper and ring tones for mobile phones. Both Blu-ray Disc and HD
DVD formats include additional bonus material.
    Warner Home Video HD DVD and Blu-ray Discs offer resolution six times
higher than standard definition DVDs, as well as extraordinarily vibrant
contrast and color and beautifully crisp sound. The new formats also provide a
higher level of interactivity, with instant access to extra features via a
seamless menu-bar where viewers can enjoy features without leaving or
interrupting the film.
    With operations in 90 international territories, Warner Home Video, a
Warner Bros. Entertainment Company, commands the largest distribution
infrastructure in the global video marketplace. Warner Home Video's film
library is the largest of any studio, offering top quality new and vintage
titles from the repertoires of Warner Bros. Pictures, Turner Entertainment,
Castle Rock Entertainment and HBO Home Video.

    (a)    ABI Research, January 2007, "There will be downward pressure on
           prices for players of all types: ABI Research believes that prices
           will have to drop below $200 before true mass adoption takes

For further information:

For further information: Chris Lewchuk, PR Specialist, Warner Home Video
Canada, (416) 730-6208, Christopher.lewchuk@warnerbros.com

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