Walmart Canada expands private-label green cleaning line

    Affordability and effectiveness of GreenLine continues to make it a
    popular choice for customers

    MISSISSAUGA, ON, April 29 /CNW/ - Due to its success, Walmart Canada is
expanding the GreenLine, its private-label brand of environmentally preferable
cleaning products, to include a phosphate-free dish soap, dish detergent gel
and dish detergent tabs.
    Available in all of the company's stores nationwide, from Yellowknife to
Gander, the GreenLine now includes nine biodegradable, phosphate- and dye-free
cleaners, without synthetic fragrances. Certified by Environmental Choice's
EcoLogo program, a leading North American environmental standard, the
GreenLine is also certified to be better for the environment.
    "Walmart continues to take green mainstream as we launch an
ever-increasing number of environmentally preferable products, not just in the
cleaning aisle, but across the store," said Jim Thompson, senior vice
president of merchandising and operations for Walmart Canada. "Our aim remains
bringing customers environmentally preferable products they can afford so they
don't have to make financial trade-offs when adopting more sustainable
    Since its launch last April, the GreenLine has grown quickly in
popularity among customers. Priced lower than most conventional cleaning
products, the GreenLine has been steadily gaining sales ground against
traditional cleaning products.
    "Our research shows that nearly three out of four Canadians cite expense
as the main barrier to buying environmentally preferable products more often,"
said Thompson. "We recognize that simply bringing greener product choices to
customers is not enough to encourage adoption, we must also bring them to
customers at lower prices so they don't have to choose between products that
are good for the environment and good for their wallets."
    For the month of April, Walmart Canada has celebrated Earth Month in
stores nationwide, by giving greater prominence to environmentally preferable
products, many with new low prices. The move, designed to encourage customer
consideration of green products, supports the company's long-term goal to put
products that sustain resources and the environment in the hands of customers.
    In the cleaning category alone, Walmart Canada carries a range of
environmentally preferable products including reusable cleaning cloths,
biodegradable garbage bags and recycled paper towels. Store-wide, the company
carries over 900 environmentally preferable products, across categories like
food and clothing, and is working with existing and new suppliers to expand
this selection. For more information on Walmart Canada's sustainability goals
and efforts, please visit:

    About the GreenLine

    Launched in April 2008, the GreenLine was developed for Walmart Canada by
two young Canadian entrepreneurs, David Stone and Jeremy Quinn, the owners of
Oxi Brite, a small Ontario-based household cleaning products company with a
deep commitment to the environment and making products greener and more

    About Walmart Canada

    Walmart Canada operates a growing chain of 312 locations nationwide,
serving more than one millions Canadians each day. With 80,000 associates, it
is the nation's fourth largest employer. The company has three long-term
sustainability goals: To operate a zero-waste business; To be powered 100 per
cent by renewable energy; To make environmentally preferable products
available to Canadians.

For further information:

For further information: Karin Campbell, corporate affairs, Walmart
Canada, (905) 821-2111 x 4042

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