Wal-Mart rings in the holiday season with the Salvation Army

    Retailer opens its doors to kettle drives in its stores from

    MISSISSAUGA, ON, Nov. 27 /CNW/ - Wal-Mart Canada announced today it is
opening its doors this holiday season to The Salvation Army to conduct its
Christmas Kettle Campaign to raise money for the vulnerable and marginalized.
From now until Christmas, the company will enlist the support of its customers
in collecting donations at its stores across the country. Money raised by the
kettle campaign helps pay for a range of much-needed goods and services
designed to help more than 1.5 million Canadians in need from coast to coast.
    In 2006, kettle drives raised approximately $13 million during the
Christmas campaign to help fight poverty. Last year, with participation of
less than one third of its chain of stores, Wal-Mart Canada and its customers
raised and donated more than $800,000 to The Salvation Army as well as
supported many in-store Angel Tree and Adopt-a-Family programs by collecting
food, clothing, and toys for families in need.
    This year, Wal-Mart Canada is formally inviting the Salvation Army into
its stores across the country in an effort to help The Salvation Army surpass
last year's fundraising total.
    "We continually see increased demand for our services and the success of
our annual kettle campaign makes it possible to provide assistance to Canadian
families who might otherwise go without," said Graham Moore, Public Relations
and Development Director for The Salvation Army. "Funds raised through the
kettle campaign will feed families, provide shelter for the homeless and
support addiction and rehabilitation programs."
    "Wal-Mart Canada is proud to be a top fundraiser for the Salvation Army
and to be participating once again in their annual kettle drive," said Erin
Mackey, manager of community involvement for Wal-Mart Canada. "Throughout the
year, and especially during the holidays, we support organizations that make a
difference in the lives of Canadians."

    About The Salvation Army
    The Salvation Army is an international Christian organization that began
its work in Canada in 1882 and has grown to become the largest
non-governmental direct provider of social services in the country. The
Salvation Army gives hope and support to vulnerable people today and everyday
in 400 communities across Canada and 113 countries around the world. The
Salvation Army offers practical assistance for children and families, often
tending to the basic necessities of life, provides shelter for homeless people
and rehabilitation for people who have lost control of their lives to

    About Wal-Mart
    Established in 1994 and headquartered in Mississauga, Ontario, Wal-Mart
Canada operates 298 outlets, hosting one million Canadians daily. The company
operates one of the strongest community involvement programs in Canada under
the Wal-Mart "Good Works" banner. Every week Wal-Mart Canada raises and
donates more than $290,000 to Canadian charities, and last year alone raised
and contributed more than $15 million to causes across Canada. Over the past
12 years the company has contributed more than $50 million to Canadian
charities and organizations in need. For more information about the company,
Wal-Mart Canada's first Corporate Values Report is available at

For further information:

For further information: Felicia Fefer, Corporate Affairs, Wal-Mart
Canada Corp., (905) 821-2111 ext. 4466; Andrew Burditt, Territorial Public
Relations Director, The Salvation Army, (416) 845-8231

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