Wal-Mart customers and associates work hand in hand for the most
successful Go Bananas! campaign yet
MISSISSAUGA, ON, April 2 /CNW/ - Wal-Mart Canada has once again shown its
commitment to Canadian children by raising a record-setting $1.2 million for
school nutrition programs in Canada. Thanks to Wal-Mart stores and the
tremendous generosity of its customers, the Go Bananas! campaign will help
children from coast to coast start their day at school with the right
nutrition to fuel their learning.
"This campaign shows just how much our customers and associates care
about Canada's kids," said Mario Pilozzi, President and CEO of Wal-Mart
Canada. "Supporting organizations like Breakfast Clubs of Canada, whose
mission is to ensure Canadian children start their day with a nutritious meal,
is one small way that we can contribute to the success and future of Canada's
The Go Bananas! campaign raises funds to benefit Breakfast Clubs of
Canada and school nutrition programs supported by the Breakfast for Learning
network. In Canada, there are 2,200 programs serving more than 220,000
children in their communities. Fundraising activities like Go Bananas! help
give kids a bright start to their day by ensuring they have healthy meals
before starting their day at school.
Over the past four years, Wal-Mart and SAM'S CLUB associates, along with
their customers and suppliers have contributed more than $5.7 million to
school nutrition programs nationwide during Wal-Mart's Go Bananas! campaigns
and other fundraisers throughout the year.
"Wal-Mart and its customers have demonstrated a steadfast commitment to
Breakfast Clubs of Canada and our partner Breakfast for Learning," says Daniel
Germain, President and Founder of Breakfast Clubs of Canada. "I am deeply
moved by the commitment and efforts that went into making this campaign such a
success." Germain points out that every contribution makes a difference. "Each
dollar we collect helps to buy food and equipment for nutrition programs and
contributes to the well-being of children in communities across Canada. That's
why contributions from Wal-Mart's customers and Associates in campaigns such
as the Go Bananas! fundraiser are so important to us."
For more information about Breakfast Clubs of Canada, visit
www.breakfastclubscanada.org. To learn more about Breakfast for Learning,
About Wal-Mart Canada Corp.
Wal-Mart Canada operates a network of 277 discount stores, seven
supercentres and six SAM'S CLUBs. The company has a nationwide commitment to
the health and education of children, working closely with Breakfast Clubs of
Canada. Support for children is a primary focus of Wal-Mart Canada's corporate
goodwill program, called Good Works, which donates an estimated $290,000 each
week to community and charity groups nationwide. Last year, Wal-Mart Canada
raised and donated more than $15 million to charities across the country, and
since 1994, has contributed $50 million to important Canadian causes and
organizations in need.
For further information:
For further information: Dominique Ladouceur, Breakfast Clubs of Canada,
(866) 794-4900, ext. 229; Christi Gallagher, Wal-Mart Canada, (905) 821-2111,