Retailer boosts value and selection, adding nine enhanced stores with
full grocery sections
MISSISSAUGA, ON, Sept. 19 /CNW/ - Building upon the success of its first
eight Supercentres in Ontario, Wal-Mart Canada today officially opened nine
additional Supercentres, for a total of 17 in Canada.
Today, the company built upon its Ontario Supercentre presence, opening
expanded locations in Bracebridge, Brockville, Bolton and Chatham, and - for
the first time outside Ontario - it has opened Supercentres in Alberta, with
expanded operations in Wainwright, Vegreville, Lethbridge, Pincher Creek and
Edmonton. Together these nine Supercentres represent a combined investment of
approximately $200 million and have generated thousands of construction and
Wal-Mart Supercentres were introduced in Canada in late 2006. Building
upon Wal-Mart Canada's traditionally strong general merchandise selection -
with the addition of a full grocery section, including fresh produce, meat,
baked goods and meals to go - the format responds to Canadian customers'
growing demand for selection, value and shopping efficiency under one roof.
The Supercentre format represents an evolution in the company's Canadian
business. In addition to adding a full grocery section to Wal-Mart's
traditional product mix, Supercentres include enhanced presentation and
products in the categories Wal-Mart customers turn to most: fashion,
electronics, home, and health and beauty.
"Wal-Mart Supercentres aren't about getting bigger, they are about
getting better," said Mario Pilozzi, Wal-Mart Canada's president and CEO.
"This format offers the best selection and value for our time-starved
customers who appreciate or rely on Wal-Mart's everyday low prices. We've put
more products, brands, and services under our roof - and customer response has
been extremely positive."
Ranging in size from 101,000 square feet to 205,000 square feet, the
Supercentres have approximately 30 per cent more sales floor than traditional
Canadian Wal-Mart discount stores. Each Supercentre stocks approximately
120,000 products, compared to 80,000 in a traditional Wal-Mart store. This
represents the largest retail selection under one roof for Canadian customers.
With greater sales-floor space, Supercentres also include a range of
services and complementary in-store businesses like McDonald's restaurants,
Tim Hortons outlets, and services including automotive, optical, photo, hair
styling, travel arrangements, hearing-aid sales, and others. These services
will vary by location.
"Wal-Mart Supercentres are custom designed to help Canadians complete
their to-do lists," said Pilozzi. "As a retailer serving more than one million
Canadians each day, our role is to reflect our customers' shopping habits and
their pursuit of time and money savings."
Wal-Mart Canada will continue the expansion of its new supercentre
format, with a total of 28 Supercentres planned across Canada by early 2008.
Each new Supercentre represents an investment of more than $20 million, 200
trade and construction jobs, and as many as 500 jobs for in-store associates.
About Wal-Mart Canada Corp.
Founded in 1994 and based in Mississauga, Ontario, Wal-Mart Canada serves
more than one million Canadians each day at its 270 discount stores, 17
Supercentres and six SAM'S CLUB operations. With more than 70,000 associates,
the company is one of Canada's largest employers and has consistently been
listed among The 50 Best Companies to Work for in Canada, as published in
Report on Business Magazine. Wal-Mart Canada operates one of the strongest
community involvement programs in Canada. Through its 2006 "Good Works"
activities, the company raised and donated more than $15 million to causes
nationwide, nearly $300,000 weekly. In recent years, more than 100 Canadian
communities have lobbied or petitioned Wal-Mart to build a store locally.
Wal-Mart Canada has committed to three long-term sustainability goals: 1.
Produce zero waste; 2. Use 100 per cent renewable energy; 3. Make
environmentally preferable products available to Canadians.
For further information:
For further information: images or spokesperson interviews please
contact: Kevin Groh, Wal-Mart Canada, (905) 821-2111, ext. 8012