Wal-Mart Canada's earliest and broadest holiday price cuts ever help Canadians get the jump on Christmas and Black Friday

    Retailer's Rollbacks spike 60% for holidays; 8,000 weekly price cuts
    give compelling case for Canadians to shop in Canada

    MISSISSAUGA, ON, Nov. 22 /CNW/ - With 8,000 lower prices weekly through
Christmas, Wal-Mart Canada today initiated its earliest and broadest holiday
price cuts on record, continuing its best year ever for price reductions.
Today's announcement of holiday price reductions and related advertising comes
a full two weeks earlier than last year and one day before Black Friday, the
year's busiest shopping day in the U.S.
    With a minimum of 8,000 reduced prices, Wal-Mart Canada's holiday
Rollbacks include 60 per cent more items than its already record-setting
yearlong weekly average of 5,000.
    In a flyer arriving on millions of Canadian doorsteps starting today, the
company outlines its most thorough Rollback campaign ever, with its earliest
and broadest holiday price reductions on record. Included are items from
apparel, to electronics, to household and seasonal goods, and more, including
the following high-profile examples:

    -   Air Hogs mini helicopter: Was $29.92, now $19.92
    -   Magellan Crossover GPS: Was $449.97, now $299.97
    -   Playstation 3, 80 gigabyte: Was $647.83, now $499.83
    -   Black & Decker bread maker: Was $79.96, now $47.88
    -   Limited edition Bratz Fashion dolls, exclusive to Wal-Mart: Was
        $19.96, now $14.94

    "Whether you look at the whole year or the holiday season, we have never
had more reduced prices," said Mario Pilozzi, Wal-Mart Canada's president and
CEO. "We began 2007 with plans for a big year of Rollbacks, but the strong
loonie allowed us to drop prices even further than we ever imagined. We're
kick starting a strong holiday season, with more big pricing surprises to
    While Wal-Mart Canada usually begins holiday price reductions and
advertising the first week of December, the early price drops reflect Canadian
consumers' increased focus on prices in light of the strong Canadian dollar.
    "Wal-Mart has always aimed to be the agent for our customers and we have
never worked harder at achieving that mandate than we have this year," said
Pilozzi. "We know expectations are high, and our efforts to drop prices -
bringing many generally in line with prevailing U.S. levels - show that we
understand the stakes."
    In addition to the pending holiday season, Wal-Mart Canada is also
positioning itself for the November 23rd American retail tradition called
Black Friday, which is characterized by limited door-crasher specials and is
annually the busiest shopping day in the U.S.
    "We understand Canadians are looking to make their strong dollar go
further, but we also know that we have a compelling case for customers to shop
right here in Canada," said Pilozzi. "Our prices and our advertising are an
open invitation to Canadians who want to get great deals while shopping here
at home."
    To support its price reductions and flyer advertising this week, Wal-Mart
has begun airing radio ads, narrated by company CEO and president, Mario
Pilozzi, in markets nationwide. Following is the script.

        "Hello, I'm Mario Pilozzi, President and CEO of Wal-Mart Canada.

        With the rise of the Canadian dollar, we've lowered prices on
        thousands of items. And, we're rolling back even more prices, every

        I invite you to see our flyer this week and visit your local Wal-Mart
        for all your holiday shopping. Get the Canadian prices you deserve on
        brand-name electronics, toys, appliances, home accessories and so
        much more.

        It's true! A strong dollar means lower prices for you at Wal-Mart

    Wal-Mart Canada serves more than one million Canadians every day in its
298 outlets nationwide. With more than 70,000 associates, the company is one
of Canada's largest employers.

For further information:

For further information: Kevin Groh, Director, Corporate Affairs,
Wal-Mart Canada, (905) 821-2111 x. 8012

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