Leadership effort expected to save approximately 25 million gallons of
water, six million pounds of plastic and eight million pounds of
MISSISSAUGA, ON, Sept. 26 /CNW/ - Wal-Mart Canada Corp. today announced
plans to sell only concentrated products in the liquid laundry detergent
category in its stores nationwide. The company's goal is to help transform the
entire liquid laundry detergent category across Canadian retail and save vast
amounts of natural resources.
Wal-Mart Canada's change aligns with an initiative announced today by Lee
Scott, president and CEO of Wal-Mart Stores, Inc., in an address to the
Clinton Global Initiative in New York City. Ongoing, globally and in Canada,
Wal-Mart has committed to three long-term sustainability goals: 1. Produce
zero waste; 2. Use 100 per cent renewable energy; and 3. Make environmentally
preferable products available to Canadians.
"Canadians understand the importance of environmentally preferable
products and they are looking to retailers like Wal-Mart to drive change,"
said Jim Thompson, Senior Vice President, Merchandising, Wal-Mart Canada Corp.
"We've accepted the challenge of environmental responsibility, we're sharing
it with our suppliers, and we're proud when it all comes together for positive
change. Concentrated liquid laundry detergent represents great change."
With a category-wide commitment to 100-per cent conversion to
concentrates by May 2008, Wal-Mart Canada expects to sell approximately
50 million units over the next three years. In that time, the initiative will
save approximately 25 million gallons of water, six million pounds of plastic
resin, and eight million pounds of cardboard. Savings of water, a precious
natural resource, removed from detergents sold at Wal-Mart Canada are expected
to be equivalent to six million showers. Since approximately 20 per cent of
laundry detergents sold in Canada are sold through Wal-Mart stores, the
potential savings for the entire retail industry could be five times as great.
The technology to concentrate liquid detergent has been available for
more than a decade, but was little used due to lack of interest in
commercialization. Partnering closely with its suppliers, Wal-Mart made the
decision to offer only concentrated detergent, and leading manufacturers began
transforming their facilities to accommodate this request, leaving less
capacity for old-fashioned detergents with high water content. This has
encouraged other retailers to move toward selling only the concentrated
version of liquid detergents.
Earlier this year, Wal-Mart Canada partnered with Procter & Gamble on the
introduction of Tide HE liquid laundry detergent. The product is concentrated
two-times, reduced from 3 litres to 1.5 litres, with up to 43 per cent reduced
packaging across the product line, but still capable of 32 standard laundry
loads. The product has quickly become both the fastest growing and the top
selling liquid laundry detergent product at Wal-Mart Canada stores.
The success of this and other partnerships has led to increased
involvement from Wal-Mart Canada's entire roster of laundry detergent
suppliers including Procter & Gamble, Unilever, Dial, Lavo and Huish.
In addition to mandating conversion to concentrated liquid laundry
detergents by May 2008, Wal-Mart Canada is working with suppliers to ensure
customer acceptance and to promote the benefits of concentrated detergent. The
companies will be implementing interactive shelf displays, marketing
promotions both in stores and in publications, and educating Wal-Mart
associates to ensure continued smooth transition.
About Wal-Mart Canada Corp.: Founded in 1994 and based in Mississauga,
Ontario, Wal-Mart Canada serves more than one million Canadians each day at
its 270 discount stores, 17 Supercentres, and six SAM'S CLUB operations. With
more than 70,000 associates, the company is one of Canada's largest employers,
repeatedly listed among the best places to work by Hewitt Associates and
Report on Business Magazine.
For further information:
For further information: Kevin Groh, Director Corporate Affairs,
Wal-Mart Canada, (905) 821-2111 x. 8012