Wal-Mart Canada makes $100,000 equal 370 for The Salvation Army

    Retailer's last-minute donation to The Salvation Army ensures positive
    Christmas for 370 more Canadian families

    TORONTO and CALGARY, Dec. 20 /CNW/ - On the heels of The Salvation Army
announcing it may not meet local donation objectives for the Christmas Kettle
Campaign; Wal-Mart Canada has stepped in to donate $100,000 to help reduce its
current shortfall.
    "Everyday, but particularly during the holidays, Wal-Mart Canada aims to
make the lives of Canadians better," said John Lawrence, director, corporate
social responsibility for Wal-Mart Canada. "While we're already one of the
largest contributors to The Salvation Army, we saw an opportunity to further
help the vulnerable and marginalized this holiday season during an important
time of need. Our hope is to also be a role model in encouraging other
Canadians to contribute what they can during the remaining days of this vital
    Money raised through the Kettle Campaign feeds families in need, provides
shelter for the homeless and supports addiction and rehabilitation programs.
Every year, funds raised help give hope to more than 1.5 million Canadians
from coast to coast.
    Wal-Mart Canada's donation will be allocated in two regions, Toronto and
Calgary. Each will be given $50,000 and were chosen based on their current
need. As a result of this donation, these regions will be able to provide
approximately 370 more families in total with a positive Christmas experience,
including a nutritious dinner and gifts.
    "Our Christmas Kettle Campaign funds operations well into next year, so
it's crucial that we meet our goals," said Graham Moore, Director of Public
Relations and Development at the Canadian Headquarters of The Salvation Army.
"We made a plea for donations to alleviate our current shortfall and are
extremely grateful to Wal-Mart Canada for answering our appeal with such a
generous donation. With only one week to go in the campaign, we still have a
long way to go in meeting our objective and ask that Canadians continue to
give generously."
    Last year, kettle drives at participating Wal-Mart Canada stores, along
with in-store Angel Tree and Adopt-a-Family programs, raised more than
$800,000 for The Salvation Army, the highest donation amount among all kettle
locations. This November, Wal-Mart Canada formally invited The Salvation Army
to its stores across the country to help surpass last year's fundraising

    About The Salvation Army
    The Salvation Army is an international Christian organization that began
its work in Canada in 1882 and has grown to become the largest
non-governmental direct provider of social services in the country. The
Salvation Army gives hope and support to vulnerable people today and everyday
in 400 communities across Canada and 113 countries around the world. The
Salvation Army offers practical assistance for children and families, often
tending to the basic necessities of life, provides shelter for homeless people
and rehabilitation for people who have lost control of their lives to
addiction. News releases, articles and updated information can be found at

    About Wal-Mart
    Established in 1994 and headquartered in Mississauga, Ontario, Wal-Mart
Canada operates 298 outlets, hosting one million Canadians daily. The company
operates one of the strongest community involvement programs in Canada under
the Wal-Mart "Good Works" banner. Every week Wal-Mart Canada raises and
donates more than $290,000 to Canadian charities, and last year alone raised
and contributed more than $15 million to causes across Canada. Over the past
13 years the company has contributed more than $50 million to Canadian
charities and organizations in need. For more information about the company,
Wal-Mart Canada's first Corporate Values Report is available at

For further information:

For further information: Andrew Burditt, Territorial Director of Public
Relations, (416) 845-8231, andrew_burditt@can.salvationarmy.org,
www.SalvationArmy.ca; Felicia Fefer, Corporate Affairs, Wal-Mart Canada, (905)
821-2111 ext. 4466

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