Wal-Mart Canada launches first apparel line for Asian women

    Exclusive Black Koi collection designed specifically for the petite Asian

    MISSISSAUGA, ON, Oct. 14 /CNW/ - Wal-Mart Canada is launching the Black
Koi collection, the company's first line of women's apparel designed
specifically for petite Asian customers. The fashionable line of coordinates,
designed and made in Canada, is available exclusively at select Wal-Mart
Canada stores.
    "Being a store of the community means looking at ways to tailor our
merchandise to our local customers - in this case the Asian community," said
Jim Pilkington, Director of Wal-Mart Canada's Store of the Community program.
"When our growing number of Asian customers walk into Wal-Mart, we want them
to see the everyday low prices that they expect but also the distinct products
they want."
    The Black Koi collection includes stylish and coordinating dresses,
jackets, shirts and skirts, all at everyday low prices ranging from $14.97 to
$36.97. The fashionable clothing is designed specifically to fit petite
customers, 5' 3" or under, with tailoring suited specifically to Asian body
    The collection was designed and made in Canada by Twin Heart Clothing, a
Canadian design and manufacturing house. Twin Heart Clothing has experience
not only working with large retailers, including Wal-Mart Canada, but in
serving the Asian apparel market overseas.
    "We're proud to bring Wal-Mart's Asian petite customer a line of fabulous
fashion that fits, at everyday low prices," said Cydney Mar, a co-founder of
Twin Heart Clothing. "I understand first-hand the difficulty petite Asian
women can have finding clothes that fit without blowing the bank at a
specialty store. I jumped at the opportunity to work with Wal-Mart on the
development of this stylish new line."
    The development of Black Koi is part of Wal-Mart Canada's "Store of the
Community" program, which ensures that stores stock merchandise that reflects
the unique characteristics of the local communities and customers they serve.
The program is guided by a dedicated team of Wal-Mart Canada merchants who use
AC Neilsen and Census data to identify multicultural population clusters
around stores.
    In addition to carrying fashion for Asian customers, Wal-Mart Canada
carries authentic Asian food and housewares at select stores nationally. Last
January, the company helped its Asian customers celebrate Chinese New Year,
for the first time, by carrying traditional greeting cards, decorations and
entertainment items. In select stores, signage is shown in English and
traditional Chinese characters.
    In recent months, the company has also launched several Store of the
Community programs geared to the South Asian community. Most recently, the
company launched a line of authentic South Asian women's clothing called
Bollywood Signature. Customer response was so positive to the initial rollout
that the company launched a follow-up collection this fall.
    The Black Koi collection is available at 16 Wal-Mart Canada locations in
Alberta, British Columbia and Ontario. Stores were selected based on customer
demographics and sales data.

    Calgary, 5005 Northland Drive N.W. (3011)
    Calgary, 1110-57th Avenue N.E. (3013)
    Calgary, No.200, 8888 Country Hills Boulevard (5726)

    British Columbia
    Burnaby, 9855 Austin Avenue, Suite 300 (3008)
    New Westminster, 805 Boyd St. (5777)
    North Vancouver, Capilano Mall, 925 Marine Drive N. (3057)
    Surrey, 1000 Guildford Town Centre (3098)

    Agincourt, Agincourt Mall, 3850 Sheppard Ave. E. (3000)
    Markham, Markville Shopping Centre, 5000 Highway 7, Unit Y006A (3053)
    Mississauga, 800 Matheson Blvd. West (1061)
    Richmond Hill, 1070 Major Mackenzie Drive E., Unit A (3195)
    Thornhill, 700 Centre St. (5831)
    Toronto, 900 Dufferin Street (3106)
    Scarborough, 799 Milner Avenue (3111)
    Scarborough, 1900 Eglinton Avenue E.  (3159)
    Scarborough, Scarborough Town Centre, 300 Borough Drive (3635)

    About Wal-Mart Canada

    Founded in 1994 and based in Mississauga, Ontario, Wal-Mart Canada serves
more than one million Canadians each day at its 310 outlets. With more than
77,000 associates, the company is Canada's fourth largest employer. Launched
in 2006, Wal-Mart Canada's Store of the Community program allows stores across
the country to reflect the individual communities and neighbourhoods they
serve. AC Neilsen and Census data is used to identify population clusters and
to focus hiring, support of local groups and charities as well as merchandise
on the specific needs of the communities Wal-Mart Canada's stores serve.
Underpinning this program is a belief that to be successful stores must
understand the customers they serve. The Store of the Community program has
grown significantly since its inception and is supported by a dedicated team
of professionals who work hard to understand and meet unique market and
consumer needs on behalf of Wal-Mart Canada.

    About Twin Heart Clothing

    Based in Montreal, Twin Heart Clothing Inc. was founded in 2006 by
Clifford Isenberg, Marc Levy and Cydney Mar, three fashion professionals with
a dynamic and youthful approach to bringing fashion to the marketplace.
Specializing in speed-to-market apparel for ladies, juniors, maternity and
plus sizes, Twin Heart Clothing designs and manufactures clothing for clients
both in Canada and internationally.

For further information:

For further information: Karin Campbell, corporate affairs, Wal-Mart
Canada, (905) 821-2111 x 4042

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