Wal-Mart Canada drops more prices nationwide, with special deals in Ontario

    Bread, milk, eggs and butter prices top shoppers' lists and long list of
    Rollback price reductions

    MISSISSAUGA, ON, Aug. 29 /CNW/ - Wal-Mart Canada is expanding its growing
list of thousands of Rollback price reductions in stores nationwide. The
company dropped hundreds of prices in August with plans for hundreds more in
September, continuing its best year ever for Rollback price reductions. As
part of the same campaign, the company has lowered prices considerably on
bread, milk, eggs and butter in its Ontario stores.
    Bread, milk, eggs and butter are among the most commonly purchased items
in retail and are believed by the company to be the best possible avenue to
help Ontario customers and their families facing difficult economic factors.
"With looming back-to-school costs, gas-pump woes, food-price hikes, and a
struggling provincial economy, times are tough for many of our Ontario
customers," said Vi Konkle, Wal-Mart Canada's chief customer officer. "Today's
price cuts are a powerful reminder for customers that if they're looking for
value Wal-Mart offers the lowest prices."
    According to Konkle, research and anecdotes indicate that customers are
carefully shopping from shopping lists and Wal-Mart believes bread, milk, eggs
and butter will be marquee price reductions. "We know that these items are on
virtually every customer's shopping list. Ninety-nine per cent of Canadian
households buy bread, with milk, butter and eggs close behind. These are
products and prices that will make a difference."
    While pricing of food staples is traditionally flexible from market to
market and store to store, beginning today all Wal-Mart stores across Ontario
offer the following substantially reduced standardized prices:

    Milk, skim, 1% and 2%, four litres, bagged, $3.97
    Milk, one- and two-litre cartons, $1.77 and $2.97
    Bread, 675g loaf, whole wheat and white, $1.47
    Eggs, large, 1 dozen, $1.97
    Butter, 454g, $2.97

    The decision to reduce staple food prices in Ontario relates to the
following market and customer trends:
    -  For parents and students, the back-to-school period is traditionally
       second only to Christmas as the most expensive time of the year. "For
       many of our customers, we know that our price cuts will make the
       difference between kids going with or going without," said Konkle.

    -  The Ontario economy has shown increasing signs of weakness. "We are
       seeing that weakness reflected in the way more of our Ontario
       customers are seeking greater value and making very careful shopping
       decisions," said Konkle.

    -  Price comparisons, particularly on staple food items, are a key
       determinant for where customers choose to shop. "With commodity food
       pricing going up and up, we are giving customers some relief and
       reminding them that we sell for less, every day," said Konkle.

    Wal-Mart Canada operates 309 outlets nationwide (104 located in Ontario)
serving more than one million Canadians each day. With 77,000 associates, the
company is the nation's fourth-largest employer.

For further information:

For further information: Kevin Groh, Director, Corporate Affairs,
Wal-Mart Canada, (905) 821-2111 x. 8012

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