VRX Studios and Red Roof Inn sign exclusive agreement

    VANCOUVER, BC and COLUMBUS, OH, Oct. 22 /CNW/ - VRX Worldwide Inc.
(TSX-V:VRW) and Red Roof Inns, Inc. announced today that VRX Studios Inc., VRX
Worldwide's wholly owned subsidiary, and Red Roof Inn, a leader in economy
lodging, have signed a multi-year agreement appointing VRX Studios as Red Roof
Inn's exclusive provider of online content services.
    As the world leader in producing, managing and distributing high quality
travel content, VRX Studios will produce still images, virtual tours,
interactive maps, and descriptive text for all Red Roof Inn properties. VRX
Studios will host and distribute the new content, along with other relative
Red Roof Inn visual content, to all Red Roof Inn branded websites and approved
third party websites.
    "The Red Roof Inn brand represents value, consistency, and excellence:
qualities we hold in high regard at VRX," said David MacLaren, president and
CEO of VRX Studios. "Red Roof Inn's appreciation of high quality content will
go a long way in accurately setting consumers' expectations and in
differentiating their online offering from that of their competition."
    "VRX Studios is the best in its class," said Brent Walker, senior
director of marketing for Red Roof Inn. "The company's extensive experience
within the lodging industry and proven operational abilities, combined with
its industry leading quality standards made VRX Studios the logical choice.
Red Roof Inn looks forward to having one comprehensive archive of high quality
visual content that consumers can access online for an inside peek into the
Red Roof Inn property of their choice."
    Under the terms of the agreement, VRX will provide a comprehensive set of
content services including photography, image processing, content management
and distribution as well as all logistical, project management, and scheduling
support. The companies will work closely together to add coverage of new
properties as they open and ensure accuracy of the archive through VRX's
industry leading Always Fresh(TM) program.

    About Red Roof Inns, Inc.

    Red Roof Inn has more than 325 locations nationwide. Smart by Design(R)
amenities include free local phone calls, complimentary gourmet coffee and USA
Today in the lobby, rooms equipped with clock radios, voicemail, and an
enhanced in-room entertainment package with video games and more than
14 channels, including HBO, HBO2 and HBO Signature. Red Roof Inn provides pet
friendly accommodations, snack centers and photocopy and facsimile services.
Most Red Roof Inn locations are equipped with T-Mobile HotSpot wi-fi service
in guestrooms and lobbies. RediCard(R) Preferred Members enjoy faster
reservations via a dedicated toll-free number, express check-in, complimentary
room delivery of USA Today, priority room requests and free faxes, along with
a generous awards program for free room nights, Delta SkyMiles, or a free
T-Mobile day pass. For more information or reservations call 1-800-RED-ROOF
(800-733-7663) or visit www.redroof.com.

    About VRX

    VRX Studios Inc., a wholly owned subsidiary of VRX Worldwide Inc.
(TSX-V:VRW) (www.vrxworldwide.com), is the world leader in producing and
syndicating high quality, web-ready, rich media content that educates,
inspires, and compels online travel consumers. Leading travel brands such as
Harrah's, Hyatt, Travelocity, Lastminute, Orbitz and many others rely on VRX's
stunning visual content to attract and engage consumers. Each month, millions
of people interact with VRX's Hotel, Cruise and Destination Content in their
search for their perfect vacation. To find out more about VRX Studios, its
products and services, visit www.vrxstudios.com.

    VRX Worldwide Inc.

    per "David MacLaren"

    David MacLaren, President and CEO

    The TSX Venture Exchange has not reviewed this release and does not
    accept responsibility for the accuracy or adequacy of its contents

For further information:

For further information: VRX Worldwide Inc., (604) 605-0052,
1-888-605-0059, info@vrxworldwide.com; Red Roof Inns, Inc., Jennifer Jordan,
Elmore Public Relations, (713) 524-0661, jennifer@elmorepr.com

Organization Profile


More on this organization

Custom Packages

Browse our custom packages or build your own to meet your unique communications needs.

Start today.

CNW Membership

Fill out a CNW membership form or contact us at 1 (877) 269-7890

Learn about CNW services

Request more information about CNW products and services or call us at 1 (877) 269-7890