VRX(No.)018 - 07 U.S. 12g(No.)82-4669
VANCOUVER, Aug. 1 /CNW/ - VRX Worldwide Inc. (TSX-V:VRW) announced today
that its wholly owned subsidiary, VRX Studios Inc, has signed an addendum to
its 2005 agreement with Global Hyatt Corporation to renew its online marketing
partnership for an additional three years until July 2010. The worldwide
contract covers 211 Hyatt hotels currently available in VRX's hotel content
archive and all future properties. VRX Studios is the world leader in
producing and syndicating quality, web-ready rich media content for the online
"The relationship between VRX and Hyatt has grown steadily over the years
and we are delighted that they have extended their agreement with us," said
David MacLaren, president and CEO of VRX Studios. "Hyatt, like so many other
leading companies, recognizes that VRX quality, consistency, and capacity is
Under the extended agreement, industry leader VRX will continue to
produce and manage high quality, web-friendly 360-degree virtual tours, still
images, and interactive maps for more than 200 of Hyatt's domestic and
international properties, as well as distribute Hyatt's portfolio of VRX
images to third party travel sites. Travelers can also take advantage of VRX's
revolutionary Always Fresh(TM) date stamp verifying that every image was
certified by its respective hotel as being accurate and up-to-date. Knowing
Hyatt's online content is "always fresh" helps eliminate travelers'
uncertainty when they are booking accommodations online.
"VRX was instrumental in the redesign of Hyatt's web presence last year,"
said Lynda Bott, director, Hyatt.com, Global Hyatt Corporation. "As we
continue to renovate, upgrade and build new properties around the world, it
only makes sense to continue to enhance our online presense and showcase our
hotels in the best possible light. A trusted partner, VRX is with us every
step of the way. We count on them to ensure that every Hyatt property looks as
exquisite online as it does in person."
Global Hyatt Corporation
Global Hyatt Corporation, one of the world's premier hotel companies,
offers today's travelers over 735 hotels and resorts (over 136,000 rooms) in
more than 44 countries. The company's affiliates own, operate, manage and
franchise Hyatt branded hotels and resorts under the Park Hyatt(TM), Grand
Hyatt(TM), Hyatt Regency(TM), Hyatt Resorts(TM), Hyatt(TM), Hyatt Place(TM)
and Hyatt Summerfield Suites (R) brands. In April 2007, Hyatt launched its
newest global brand, Andaz(TM). Global Hyatt Corporation is also the owner of
Hyatt Vacation Ownership, Inc. operator of the Hyatt Vacation Club and
fractional residential properties and U.S. Franchise Systems, Inc, which
franchises Hawthorn Suites and Microtel Inns and Suites. From the U.S. and
Canada, reservations for any Hyatt hotel worldwide may be obtained by calling
1-800-233-1234 or logging onto www.hyatt.com.
VRX Studios Inc., a wholly owned subsidiary of VRX Worldwide Inc.
(TSX-V:VRW) (www.vrxworldwide.com), is the world leader in producing and
syndicating high quality, web-ready, rich media content that educates,
inspires, and compels online travel consumers. Leading travel brands such as
Harrah's, Hyatt, Travelocity, Lastminute, Orbitz and many others rely on VRX's
stunning visual content to attract and engage consumers. VRX is recognized as
one of the fastest growing companies in Canada by Profit magazine. Each month,
millions of people interact with VRX's Hotel, Cruise and Destination Content
in their search for their perfect vacation. To find out more about VRX
Studios, its products, and services, visit www.vrxstudios.com.
VRX Worldwide Inc.
per "David MacLaren"
David MacLaren, President and CEO
The TSX Venture Exchange has not reviewed this release and does not
accept responsibility for the accuracy or adequacy of its contents
For further information:
For further information: VRX Worldwide Inc., (604) 605-0052,