Vote Smart BC Election Ad Campaign Takes Lighthearted Approach to Serious Issues

                 Economic management is a key issue on May 12

    VANCOUVER, Jan. 28 /CNW/ - A new TV ad campaign and website are urging
British Columbians to "Vote Smart" in the May 12th provincial election. The
campaign is being sponsored by the Independent Contractors and Businesses
Association (ICBA) of BC.
    "Our members are family-owned construction businesses and with the
current global economic downturn, we want to remind people that our province
can't afford a return to the disastrous policies of the NDP," said Philip
Hochstein, President of the ICBA.
    "What's different about these ads is that we're taking a lighthearted
approach to the NDP record," Hochstein said. "The underlying message about the
economy is serious, but these times call for a little bit of humour to remind
people that continued strong economic management is essential for our province
to weather the storm."
    The TV ads, which can be viewed at the Vote Smart BC website - - feature a conversation between two talking election
signs. An NDP election sign commiserates with a Vote Smart BC sign about the
NDP's record of poor economic management.
    The website also features an interactive game where you can test your
skills against the NDP's Fast Ferry.

    ICBA ( represents family owned construction businesses across
British Columbia.

For further information:

For further information: Philip Hochstein, President, ICBA, P: (604)

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Independent Contractors And Businesses Association of BC (ICBA)

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