Volvo Goes 'Live' at Detroit Auto Show

    Volvo will Broadcast and Webcast Live from the North American
    International Auto Show - January 11, 2009.

    "We will create an historic one-hour live TV show to be broadcast
    throughout North America and simultaneously presented on the World Wide
    Web. Media from around the world will be able to watch presentations from
    the Volvo display in Detroit while asking questions in real time to top
    management, designers and engineers," said Peter Ganjbar, manager Global
    Broadcast Media Relations, Volvo Car Corporation.

    GOTHENBURG, Sweden, Jan. 11 /CNW/ -- Concerned over the possible decrease
in attendance by automotive and business media at major auto shows around the
world, Volvo Car Corporation has developed an innovative media service. Its
inaugural use will be at the North American International Auto Show, January
11 in Detroit. "Media attendance at the major auto shows is critically
important to Volvo for the launch of new vehicles and the sharing of corporate
news. It was vital to consider new ways of reaching our core media base and to
help journalists do their job regardless of their ability to travel or attend
auto show media previews," said Peter Ganjbar, Manager Broadcast Media
Relations at Volvo Cars.
    Volvo Cars will debut the new crossover XC60 in Detroit along with an
innovative S60 concept model, and will announce the company's latest safety
engineering application.
    "Volvo must continue its outreach to the world's media and allow
journalists access to product information and corporate perspectives
regardless of economic conditions. It is our obligation to help the press do
its job," he continued.
    The solution in this case will be a televised High Definition (HD)
broadcast and simultaneous interactive global webcast, produced live from the
Volvo display in Detroit. The one-hour program will air throughout the United
States via the DIRECTV satellite system, now rated the nation's No.1 satellite
broadcast provider and linked to over 41 million households in the United
States. The HD TV broadcast will include live coverage of the Volvo press
conference supplemented by specific executive interviews and product
    "But, the real news is our interactive ability to accept text media
questions and to respond to these in real-time both on-air and via the web.
This unique concept was first developed by havoctv for music and sports
programming and will be adapted for this purpose," Ganjbar continued.
    The Volvo/havoctv interactive webcast will enable viewing media -- around
the world -- to watch the Volvo press conference and other program elements
online and to text their question from a computer or appropriate mobile device
during the one-hour program to an on-site host in Detroit.
    The host will then ask Volvo program guests some of the submitted
questions. Their responses will be seen and heard live on both the DIRECTV
television broadcast throughout the United States and via the global webcast.
    Participating media will be asked to register in advance to receive an
online media password. Media Password registration will open January 5, 2009
and will continue through January 11, 2009. The registration site is:


    The program's goal is to provide media who may be unable to attend
Volvo's Detroit press conference with exactly the same information their
colleagues will see and hear at the event.

    The Volvo press conference will air:
    January 11 at 5:30 - 6:30 PM ET / DIRECTV Channel 101.
    Standard Time Zone Adjustments Will Apply

    For online viewing and submitting questions in real-time, Web access will
be required.
    Program content will stream at: and also
available at via a program link.
    "The times call for vehicles that serve the needs of a global consumer
concerned about sustainability, safety and economy. These Volvo core values
must be communicated, regardless of the global economic slowdown and its
residual affect on media covering our industry," Ganjbar concluded.
    HAVOCTV: havoctv is now the leading US digital network for indie music
and action sports. It is the number one sports VOD channel and the number two
music channel in North America. Beyond VOD, havoctv hosts four hours of live
interactive programming each night on Channel 101 -- DIRECTV's satellite
network. Havoctv reaches millions of viewers and delivers over 40 million
video views each month. (

For further information:

For further information: Peter Ganjbar, +46 (0) 708 20 68 96,, or Olle Axelson, +46 (0) 708 20 90 00,, both of Volvo Car Corporation Web Site:;;

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