Voice Cast to 500,000 Canadian Homes Central to New Time Change Outreach: "Habits Need To Change"

    TORONTO, Oct. 28 /CNW/ - If you get a voice mail this week from a Fire
Chief named Bruce Burrell, listen to it.
    Chief Burrell, brand new in his role as President of the Canadian
Association of Fire Chiefs - the national voice of fire chiefs - has made a
60-second voice cast to 500,000 Canadian homes one of the first things on his
to-do list.
    The message, voiced personally by Burrell, is a move to cut through
public complacency when it comes to the installation, maintenance and
replacement of smoke and carbon monoxide alarms.
    "We need to inspire individual responsibility for checking smoke and CO
alarms the weekend of November 2nd, when clocks are moved back one hour,
ultimately saving lives in the process," says Chief Burrell, who runs the City
of Calgary Fire Department.
    "We're asking people to take the 'Time To Care' to help protect their
family from fire tragedy," says Burrell. "It's a noble use of technology
invented by a Canadian company, Voicelogic, a way to be heard right in
people's homes where habits need to change," he adds.
    Under Burrell's leadership, the CAFC's program called "Time To Care"
targets householders with the voice cast reminders as well as an email
reminder campaign, public service announcements, two events on Facebook and a
heartfelt video people can pass along to friends and family. Thousands of
businesses are also being asked to issue emails and safety tips to their
employees as part of a Corporate Wellness Outreach. The email reminder is
available at www.safeathome.ca/timetocare.
    The CAFC is advising the public that changing batteries in smoke alarms
at least once per year is vital, but just the first step in ensuring families
are Safe At Home. This Fall, as Canadians set their clocks back, Chief Burrell
is urging families to take a 5-step approach to review smoke and carbon
monoxide protection systems that includes battery replacement, correct
installation, and, alarm replacement after 10 years for smoke alarms and 7
years for CO alarms.
    According to the CAFC, practicing your home escape plan and making
certain that all your smoke alarms are in working order reduces by one-half
your chances of dying in a fire.

For further information:

For further information: Gary Holloway, Cellular: (905) 638-4226

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