Industry's first integrated portal, search and Internet service across
CHICAGO, June 13 /CNW/ -- Novarra, the leading provider of next-
generation mobile Internet platforms and services, announces that its
Vision(TM) server version 6.5 is the content transformation platform used by
Vodafone UK's Vodafone Mobile Internet service. Vodafone UK customers can now
access the breadth of the Internet with a rich mobile user experience, without
requiring a change to their existing handsets.
Novarra has worked with Vodafone UK to present consumers with a
customized seamless integration of portal, search and the Internet. This
simple and intuitive service will be immediately available to millions of
From the outset, the service will be available on more than 150 Vodafone
UK handsets through the Vision platform that fully supports the range of
industry handsets and WAP or HTML browsers. Vodafone Mobile Internet customers
can now select the "www" tab or the Google search field for a rich web
experience powered by Novarra's transformation solution.
Novarra's Vision server automatically transforms the web to fit handset
specific capabilities such as screen and memory and dramatically reduces
mobile network bandwidth required to support rich Internet traffic. This
delivers optimal speed, presentation, usability and content quality across
mass-market handsets and high-tier handsets with full HTML browsers.
The service delivers a customized, integrated navigation experience that
links the portal with the Internet. Advanced features like Snapshot(TM) zoom
and enhanced content prioritization provide visual richness and speed, while
minimizing the number of clicks for each consumer web session. Other
capabilities include full support for WAP, Mobile Favorites and
"Vodafone live!'s success has been due to the breadth of content and user
experience. Vodafone Mobile Internet is the next step in satisfying consumer
demand," said Al Russell, Head of Mobile Internet & Content at Vodafone UK.
"We firmly believe that an intuitive user experience is the cornerstone of
consumer uptake and usage. After extensive testing and evaluation, we chose to
partner with Novarra for the most advanced user experience combined with the
platform scalability and performance we require."
"Our partnership with Vodafone UK represents a critical tipping point in
the uptake of true mobile Internet. There is clear demand from a very large
population of users," stated Bruce Simpson, COO at Novarra. "Our global
operator deployments provide valuable insights into consumer usage patterns
and portal integration. Mobile and desktop web usage are similar but there are
differences. The 'long tail' represents more than 70% of the traffic but
mobile-relevant usage is also emerging."
Novarra's innovative server-based architecture for Internet and portal
services has gained broad industry acceptance and proven consumer adoption.
Designed specifically for rich Internet content, it dramatically reduces
network bandwidth and equally supports mass-market and high tier handsets.
Novarra's Vision server platform is the most advanced carrier-grade solution
for content transformation, combining the benefits of content adaptation,
payload reduction, acceleration and optimization in a single platform. With
open standards, operators are able to integrate with existing portal, network
and billing infrastructure within weeks.
Novarra's full browsers and micro-clients provide industry leading
performance and mobile usability across open-OS handsets.
Novarra is the leading provider of high performance next-generation
wireless platforms for operators and content providers to create new Internet-
based services and revenue streams. Novarra developed the industry's first
server-client architecture for web content transformation and network
optimization designed for mass-market, high volume mobile consumer
deployments. Operators select Novarra's open standards-based platforms to
deliver a superior mobile user experience for services like full rich web,
search, premium portals and personalization. Successful commercial
deployments over 5 years on both 2.5G and 3G have established significant
consumer satisfaction and uptake. http://www.novarra.com/
Novarra, Snapshot(TM) and Vision(TM) are trademarks of Novarra, Inc.
For more information:
Annie Woodhead / Alexis Dalrymple
email@example.com / firstname.lastname@example.org
+44 (0) 207 608 4664 / +44 (0) 207 608 4685
+1 (781) 404 2419
Vodafone UK Consumer Press Release
For further information:
For further information: Europe, Annie Woodhead, +44 (0) 207 608 4664,
email@example.com, or Alexis Dalrymple, +44 (0) 207 608 4685,
firstname.lastname@example.org, both of Hotwire PR, for Novarra; or North
America, Doug Haslam of Topaz Partners, +1-781-404 2419,
Novarra@topazpartners.com, for Novarra Web Site: http://www.novarra.com