Vitality retains the RAYA Group for investor relations

    Trading Symbol: VPI

    VANCOUVER, July 30 /CNW/ - Vitality Products Inc. (the "Company") is
pleased to announce that it has retained the RAYA Group ("RAYA") to provide
investor relations and corporate finance and investment sourcing related
services to the Company. RAYA's business is to provide information on the
Company to shareholders and qualified investors through internet media,
advertising, presentations, conferences and trade shows with a goal of
improving the Company's overall visibility in the investment community.
    The contract with RAYA is for an initial term of six months. RAYA will be
paid a monthly retainer of $6,500 per month for the months of August and
September and $8,500 per month for the months of October to January. The
retainer includes investor relations consulting fees, as well as all expenses
related to corporate finance duties. RAYA will also be granted 300,000
options, exercisable at a price of $0.20 per share. The options shall vest in
increments of 25% in each of the first four quarters, and are governed by the
terms and conditions of the Company's stock option plan. The contract with
RAYA is subject to regulatory approval.

    RAYA was founded in 1987 by Mr. Robert A. Young, its principal, and
currently maintains its offices in Vancouver, British Columbia. RAYA and
Mr. Young are at arm's length to the Company. RAYA does not own any securities
of the Company. Mr. Young owns 68,000 common shares of the company.

    On behalf of the Board of

    "William N. Grant" (signed)

    William N. Grant, President & CEO

    The TSX Venture Exchange has not reviewed and does not accept
    responsibility for the adequacy or accuracy of this release.

    %SEDAR: 00005856E

For further information:

For further information: Douglas Grant, CFO at (604) 683-6611 or

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