Trading Symbol: VPI

VANCOUVER, Jan. 13 /CNW/ - Vitality Products Inc. announces that, pursuant to its stock option plan, the Company has granted incentive stock options to directors and officers which will entitle the option holders to purchase up to 200,000 common shares of the Company at a price of $0.10 per share for a period of five years. These options are not subject to any vesting schedule and may be exercised at any time up to the expiry date of January 13, 2016. These options are subject to a four-month hold period which expires May 13, 2011. Shareholders ratified and approved the continuance of the Company's 10% rolling stock option plan at the Company's AGM held on July 20, 2010.

On behalf of the Board of

"William N. Grant" (signed)           

William N. Grant, President & CEO

Neither TSX Venture Exchange nor its Regulation Services Provider (as that term is defined in the policies of the TSX Venture Exchange) accepts responsibility for the adequacy or accuracy of this release.

SOURCE Vitality Products Inc.

For further information:

Douglas Grant, CFO at (604) 683-6611 or

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