Vitality business update

    Trading Symbol: VPI

    VANCOUVER, Sept. 16 /CNW/ - Vitality Products Inc. (the "Company")
continues to develop its line of nutraceutical products. The Company has
received Natural Health Product Numbers ("NPNs") for 49 products, including
21 compendial NPNs and 28 transitional NPNs. The Company has Drug
Identification Numbers for 60 products. This is an adequate number of approved
products for the Company to proceed with its marketing program.
    Further to the Company's Press Release dated April 3, 2008, the Company
continues the process of selecting a suitable site for the location of the
proposed plant in Whatcom County, Washington. The primary reason for the delay
in the completion of the feasibility study is that the Company is waiting for
confirmation from BP that the site desired is available for purchase. The
Company remains in contact with BP but no definitive date has been set for
when the Company may expect a response from BP. The Company is scheduled to
meet with BP again before the middle of October. The Company needs to finalize
a specific site selection before it can complete the feasibility study. If the
feasibility is positive, financing will take three to six months assuming
market conditions are favourable.
    Many of the requirements to build the proposed plant at a Whatcom County
site are satisfied. The Company has received confirmations of the availability
of water, power, natural gas, rail and road transportation, and grain feed
stock (corn). The Company has received interest in purchasing ethanol from the
proposed plant and the US federal government's energy bill of 2007 will
increase demand for ethanol in the US market in the long term. The Company has
no executed binding agreements in place relating to the proposed plant with
any of the entities that have provided confirmations, letters of intent or
letters of interest for the purpose of assisting in the completion of the
feasibility study.
    The purposes of the feasibility study are to provide the Company with a
definitive conclusion as to the economic viability of the proposed plant and
to assist the Company in raising the necessary funds to build the proposed
plant, to present to potential investors and lenders who will be able to rely
upon this report in making an investment decision. This feasibility study will
contain very detailed information about the proposed plant, including
location, design, operation, timing of completion, budgets, permitting
processes, marketing and projections and the like, as well as the risks
involved in embarking on such an enterprise. Some of these risks include, but
are not limited to, (1) financing; (2) the availability of feedstock, water,
electrical power and natural gas; (3) access to rail, all weather roads and
personnel; (4) permits; (5) changes to government regulations; (6) adverse
sales; and (7) competition.
    The Company confirms that should it in the future enter into a
transaction or series of transactions which may redirect the Company's
resources and change the nature of its business; such that they may constitute
a "Change of Business" ("COB") under TSX Venture Exchange ("Exchange") Policy
5.2, trading in the Company's shares will be halted and the Company will
thereafter issue a comprehensive news release in accordance with Policy 5.2.
Trading will then remain halted until the completion of the COB unless the
Exchange otherwise reinstates trading on compliance by the Company of the
requirements of Policy 5.2. The Company will work closely with the Exchange,
and by way of pre-filing consultation, should such a determination so arise.
    The Company's web site at is scheduled to be revised in
the fall of 2008. The web site will contain information about the Company, its
products, its business activities and its investor relations activities.

    Forward-Looking Information Statements: This release may contain
forward-looking information based on management's expectations, estimates and
projections. All statements that address expectations or projections about the
future, including statements about the Company's strategy for growth, product
development, market position, expected expenditures and financial results are
forward-looking statements. These statements are not guarantees of future
performance and involve a significant number of risks, uncertainties and

    On behalf of the Board of

    "William N. Grant" (signed)

    William N. Grant, President & CEO

    The TSX Venture Exchange has not reviewed and does not accept
    responsibility for the adequacy or accuracy of this release.

    %SEDAR: 00005856E

For further information:

For further information: Investor Relations Contact: Robert Young, RAYA
Group at (604) 682-5123 or 1-877-626-2121

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