Vitality announces investor relations contract

    Trading Symbol: VPI

    VANCOUVER, Oct. 31 /CNW/ - Vitality Products Inc. (the "Company") is
pleased to announce that it has retained Carlyle Capital Corporation
("Carlyle") to provide investor relations and corporate finance and investment
sourcing related services to the Company. Carlyle's business is to provide
information on the Company to shareholders and qualified investors through
internet media, advertising, presentations, conferences and trade shows with a
goal of improving the Company's overall visibility in the investment
    The contract with Carlyle is for an initial term of six months. Carlyle
will be paid a monthly retainer of $15,000 per month which includes investor
relations consulting fees, as well as all expenses related to corporate
finance duties. Carlyle has also been granted 150,000 options, exercisable at
a price of $0.60 per share. The options shall vest in increments of 25% in
each of the first four quarters, and are governed by the terms and conditions
of the Company's stock option plan. The contract with Carlyle is subject to
regulatory approval.
    Carlyle was founded in 2005 by Mr. Morgan Good, its principal, and
currently maintains its offices in Vancouver, British Columbia. Carlyle and
Mr. Good are at arm's length to the Company. Carlyle does not own any
securities of the Company. Mr. Good owns 75,000 common shares and 75,000 share
purchase warrants in the capital of the Company.

    On behalf of the Board of

    "William N. Grant" (signed)
    William N. Grant, President & CEO

    The TSX Venture Exchange has not reviewed and does not accept
    responsibility for the adequacy or accuracy of this release.

    %SEDAR: 00005856E

For further information:

For further information: Douglas Grant, CFO at (604) 683-6611 or

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