Vitality announces appointments; to raise $3 million

    Trading Symbol: VPI

    VANCOUVER, Nov. 7 /CNW/ - Vitality Products Inc. (the "Company") is
pleased to announce the appointment of Thomas Bartz to the newly created
position of Chair of the Ethanol Project Analysis Team. Mr. Bartz has over 20
years of experience in the petrochemical industry. Mr. Bartz worked at
ExxonMobil, British Petroleum, Tosco and Tesoro Petroleum during his career in
the petrochemical industry. Mr. Bartz held various responsibilities while in
the industry including engineering, business development, wholesale marketing,
and merger and acquisitions. Mr. Bartz' most recent role was Vice President of
Retail for Tesoro Petroleum. Mr. Bartz is currently CEO of Accelitec, Inc.
    Mr. Bartz will be responsible for the analysis of a sufficiently detailed
feasibility study to determine whether the proposed ethanol plant to be
situated in Whatcom County, Washington (the "Plant") is economically feasible
and he will assist the Company in making a decision to pursue the construction
of the Plant. Other members of the Ethanol Project Analysis Team include
Christopher Landrum, Project Coordinator; and David Evans, P.Eng., Project
Manager. The Company has made considerable progress towards making a final
decision whether to proceed with the construction of the Plant.
    The Company is also pleased to announce the appointment of David Randle,
B.Sc., an experienced marketing and product development specialist, who will
further the development of consumer and commercial marketing and sales
programs for the Company's existing approved natural nutraceuticals and
condition specific formulated products. Mr. Randle has over 30 years of
experience in consumer product marketing in Canada and the United States. In
addition, Mr. Randle will investigate the opportunities for nutraceuticals and
other consumer and commercial co-products that result from production at
ethanol plants in the North American market.
    The Company is arranging a non-brokered private placement of up to 5
million units of the Company at a subscription price of $0.60 per unit for
gross proceeds of up to $3 million, subject to regulatory approval. Each unit
consists of one common share and one share purchase warrant of the Company,
and each such warrant will entitle the holder thereof to acquire one
additional common share of the Company for a period of two years at a purchase
price per common share of $0.75 for the first year and at a purchase price of
$0.90 for the second year. Finders' fees will be paid on portions of the
private placement. The private placement shares and any shares acquired upon
exercise of the warrants will be subject to a four-month hold period. The net
proceeds of the private placement to the Company will be used, in part, to
further develop and enhance the Company's existing and related businesses, for
general corporate purposes and to enhance the Company's resulting working
capital position as a consequence thereof.

    On behalf of the Board of

    "William N. Grant" (signed)
    William N. Grant, President & CEO
    Tel: (604) 683-6611

    The TSX Venture Exchange has not reviewed and does not accept
    responsibility for the adequacy or accuracy of this release.

    %SEDAR: 00005856E

For further information:

For further information: Investor Relations Contact: Morgan Good,
Carlyle Capital Corporation at (604) 662-8210

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