Visions Electronics Joins the AIR MILES(R) Reward Program

    Collectors in Western Canada can now earn popular reward miles on home,
    car and personal electronics

    CALGARY, Oct. 22 /CNW/ - Starting this month, AIR MILES Collectors have
another reason to purchase their home, car and personal electronics at Visions
Electronics, one of western Canada's leading retailers, as Visions will become
a Sponsor in the AIR MILES(R) Reward Program.
    "Visions Electronics is committed to exceeding customer expectations and
delivering unparalleled value to our customers," said George Finlayson, Vice
President, Visions Electronics. "Offering AIR MILES reward miles in
conjunction with our innovative customer service programs reinforces Visions
as the place to shop for consumer electronics."
    Effective today, AIR MILES Collectors will earn 1 reward mile on every
$30(*) spent on home, car and personal electronics at Visions superstores across
Manitoba, Saskatchewan, Alberta and British Columbia.
    "For fifteen years, the AIR MILES Reward Program has provided Canadians
added value on their everyday purchases," said Bruce Kerr, senior vice
president, AIR MILES Reward Program. "Visions Electronics shares that vision,
and we are pleased to partner with this successful organization and leading
brand to offer yet another way for our Collectors to earn AIR MILES reward

    About Visions Electronics

    Visions Electronics is a leading retailer of brand name home, car and
personal electronics in western Canada. The company was established in 1981,
with a single store in North East Calgary. Today there are 25 Visions
Electronics' superstores in major markets across Manitoba, Saskatchewan,
Alberta and British Columbia.
    Visions is known for its innovative programs, such as 60 Day Price
Protection and Money Back Extended Service Plans, as well as a pricing policy
that undercuts any competitor price by five per cent.
    Visions Electronics is headquartered in Calgary and has more than 500
employees. The company's website is

    About the AIR MILES(R) Reward Program

    Founded in 1992, The AIR MILES(R) Reward Program is Canada's premier
coalition loyalty program. More than 9 million active Collector accounts,
representing approximately two-thirds of all Canadian households, actively
participate in the Program.
    The AIR MILES Reward Program allows Collectors to indulge in leisure,
entertainment, merchandise, travel and other lifestyle rewards quickly, simply
by doing their everyday shopping for products and services at AIR MILES
Sponsors. AIR MILES reward miles can be redeemed for more than 800 different
rewards, such as movie passes, family attractions, electronic merchandise,
sports and recreation, travel and more.
    Collectors can shop and collect AIR MILES reward miles at more than 100
brand-name Sponsors across the country, representing thousands of retail and
service locations nationally, including BMO Bank of Montreal, RONA, Shell,
SportChek (Sports Experts), The Shoe Company, American Express, A&P, Sobeys,
Safeway and IGA, and The AIR MILES Reward Program's website

    (*) Not including taxes, disposal surcharges and membership fees.

For further information:

For further information: Dave Lescure, Visions Electronics, Tel: (403)
255-2270 ext 124; Corporate Affairs, The AIR MILES Reward Program, Tel: (416)

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