Visa Inc. Announces Trials in Brazil, Canada and Malaysia Based on Visa Mobile Platform

    SAN FRANCISCO & PARIS, November 13 /CNW/ - Visa Inc. today announced
mobile payment trials in Brazil, Canada and Malaysia based on the Visa mobile
platform. The trial in Brazil is testing mobile remote payments, while trials
in Canada and Malaysia will test mobile Visa payWave transactions at
contactless acceptance locations.

    The new trials directly support Visa's mobile strategy to enable product
development and commercialization of mobile payment services through market
tests. The Visa mobile platform is already supporting a number of trials
worldwide, including in Asia and the United States. The trials announced today
add to Visa's global experience in testing mobile payment services.

    --  In Brazil, Visa is working with Companhia Brasileira de Meios de
Pagamento (VisaNet do Brasil), the acquiring institution for all Visa debit
and credit payment transactions in-country, to test mobile remote payments.
Remote payments are transactions which are initiated through the mobile
network and enable consumers to conduct payments through their mobile devices
while on the go. The trial enables testing of consumer preference for remote
payments and is scheduled to begin in 2008.

    --  In Canada, Visa is working with Royal Bank of Canada (RBC) to test
mobile Visa payWave transactions based on the Visa mobile platform. The
Ontario-based trial is scheduled for 2008 and will involve multiple phases
including in-lab analysis, an RBC staff pilot, and a consumer test. As part of
the trial, mobile phones with an embedded Near Field Communications (NFC)
contactless chip will enable users to make mobile Visa payWave transactions at
contactless acceptance locations.

    --  In Malaysia, Visa is working with Maybank, Maxis and Nokia on a trial
with 100 staff to test mobile contactless payment. The trial, which began in
October 2007, builds upon Malaysia's existing contactless infrastructure and
uses Visa mobile platform enabling technologies to download and personalize
the Visa payWave function over-the-air (OTA) and to deliver a graphics-rich
consumer experience.

    "We are long past the era where mobile devices are only used to make
voice calls," said Elizabeth Buse, Executive Vice President at Visa Inc.
"Payments over mobile devices at the point of sale are already being tested by
Visa in a number of countries worldwide, and the addition of remote payment
capabilities simply extends the ways consumers can use their mobile devices to
make life easier."

    About the Visa Mobile Platform

    In 2007, Visa introduced the Visa Mobile Platform, a global initiative
that provides a comprehensive suite of technology tools and applications
designed to enable product development and commercialization of mobile payment
services. The Visa mobile platform provides consumers with a consistent
experience for all types of payments, regardless of phone type or geography,
and is designed to work within the existing infrastructure established by
mobile carriers and financial institutions. In addition to supporting the
development of mobile payment solutions, such as mobile proximity payments,
mobile remote payments and mobile money transfers, the platform also supports
the development of payment-related services, such as account management and
security alerts to enable consumers to monitor account activity through a
mobile device, and mobile offers that can be redeemed at the point of sale.

    About Visa

    Visa connects cardholders, merchants and financial institutions through
the world's largest electronic payments network. Visa products allow buyers
and sellers to conduct commerce with ease and confidence in both the physical
and virtual worlds. As an association owned by 21,000 member financial
institutions, Visa is committed to the sustained growth of electronic payment
systems to support the needs of all stakeholders and to drive economic growth.
For more information, visit


    This press release contains forward-looking statements. These statements
may be identified by the use of words such as "will," "believes,"
"anticipates," "intends," "estimates," "expects," "projects," "plans" or
similar expressions. Such forward-looking statements include, without
limitation, statements about the proposed restructuring and related
transactions, strategy, future operations, prospects, plans and objectives of
management and events or developments that we expect or anticipate will occur.
The forward-looking statements reflect Visa's current views and assumptions
and are subject to risks and uncertainties, which may cause actual and future
results and trends to differ materially from the forward-looking statements,
including but not limited to Visa's ability to achieve its strategic
objectives and the expected goals of the restructuring; general market
conditions; the outcome of legal proceedings; uncertainties inherent in
operating internationally; and the impact of law and regulations. Many of
these factors are beyond Visa's ability to control or predict. Given these
factors, you should not place undue reliance on the forward-looking

For further information:

For further information: Press Only: Visa Inc. Elvira Swanson, +1
650-432-8352 or Fleishman-Hillard Emily Tzinberg, +1

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