LONDON, SAN FRANCISCO and ZURICH, June 28 /CNW/ - New Global Sponsorship
Links One of the World's Leading Payment Brands and the World's Leading Sport
Visa International and FIFA (Federation Internationale de Football
Association) today confirmed that Visa has become a FIFA Partner with global
rights to a broad range of FIFA activities, including the 2010 and 2014 FIFA
World Cups(TM) and the FIFA Women's World Cups.
Based on a settlement agreement between the parties, the U.S. District
Court, Southern District of New York, dismissed MasterCard Worldwide's suit
against FIFA on June 21. This paved the way for the Visa-FIFA contract to be
implemented. Through this new relationship, Visa has access to FIFA
competitions, special events and development programs worldwide, and becomes
the sixth and final top tier FIFA Partner.
This sponsorship delivers on Visa's strategy of associating with some of
the world's best brands. Visa's global partnerships provide Visa cardholders
and members with programs that touch multiple facets of their daily lives,
whether it's the aspirational aspects of the Olympic Games, family
entertainment associated with the Walt Disney Company, or the passion
associated with football.
Visa's rights in FIFA's Payment Services product category begin with this
year's FIFA Under-20 World Cup in Canada and will run through the 2014 FIFA
World Cup. As a FIFA Partner, Visa will have a higher level of association
with these and other properties than previous category sponsors have had in
the past. Visa will have rights to a broad range of activities including
exclusive marketing assets, competitions, special events and development
programs. Visa and FIFA will work together globally to create exclusive Visa
programs at a host of FIFA events.
"We look forward to activating our FIFA partnership. With Visa's broad
experience and successful sponsorship of major properties such as the Olympic
Games and Rugby World Cup, we know firsthand how valuable a global sporting
property can be in driving business." said John Elkins, executive vice
president at Visa International. "With this partnership, Visa will work with
our network of over 20,000 Visa financial institutions to deliver incremental
value to our cardholders and merchants."
"I am pleased to have all our six FIFA Partners on board and that we can
now focus our attention and energy towards ensuring the staging of world-class
football competitions as well as to using the power of the sport to tackle
some major social issues," said FIFA President Joseph S. Blatter. "Visa has
the requisite breadth and social commitment to support us in our endeavours
and we look forward to a rewarding partnership."
Visa's first FIFA World Cup(TM) as a FIFA Partner will be the 2010
tournament in South Africa and Visa will develop a suite of programs to
continue expanding merchant acceptance, building member bank relationships,
and growing tourism in that country. "We're tremendously excited about working
with our partners in South Africa in the run-up to the 2010 FIFA World Cup,"
said Elkins. "South Africa is a key location for Visa and there is great
potential for us to work together with FIFA to leave behind a positive legacy
following the 2010 event."
Over the eight-year period of its FIFA Partnership, Visa will be able to
engage in the marketing of FIFA events and competitions such as the FIFA World
Cup(TM), the FIFA Women's World Cup, FIFA Confederations Cup, the FIFA Club
World Cup, the FIFA U-20 World Cup, the FIFA U-17 World Cup, the FIFA
Interactive World Cup, the FIFA Beach Soccer World Cup, the FIFA U-20 Women's
World Cup, FIFA U-17 Women's World Cup and the FIFA Futsal World Cup. Visa
will also be working with FIFA to explore the possibility of fostering and
promoting visually impaired football, drawing upon Visa's long-standing
involvement with Paralympic sports.
Note to Editors:
Visa connects cardholders, merchants and financial institutions through
the world's largest electronic payments network. Visa products allow buyers
and sellers to conduct commerce with ease and confidence in both the physical
and virtual worlds. Visa is committed to the sustained growth of electronic
payment systems to support the needs of all stakeholders and to drive economic
growth. Visa products currently generate more than US$4.6 trillion in sales
volume worldwide. Visa enjoys unsurpassed acceptance around the world. In
addition, Visa/PLUS is one of the world's largest global ATM networks,
offering cash access in local currency in over 170 countries. For more
information, visit www.corporate.visa.com.
For further information:
For further information: Michael Sherman, Visa International, Tel: (650)
432-3923 or Sabine Middlemass, Tel. (650) 432-8307, at firstname.lastname@example.org or
Sujit Jasani, tel. +44-207-300-6159 at email@example.com