Virtual Nutrition Solutions for Real Life Health

    BIC Launches Virtual Beef Nutrition Counter

    TORONTO, Nov. 8 /CNW/ - In the real (and busy) world, deciphering fact
from fiction when it comes to what is really in our food can be a daunting
task. Now available online in an easy to use format, the Beef Information
Centre's (BIC) Virtual Beef Nutrition Counter confirms what we always knew to
be true - Canadian beef is lean, delicious and nutritious.
    "With this new online feature detailing updated nutrient data, it
highlights the health benefits of beef that we have always promoted," says
Carolyn Kallio, a registered dietitian with the BIC. "Canadian meat is lean
and is part of a healthy diet beneficial to your overall health."
    The Virtual Beef Nutrition Counter allows users to access the nutrient
profile from four different beef categories (steaks/medallions, strips/cubes,
ground beef, roasts), for up to 14 individual cuts within each category. With
this interactive tool, consumers and health professionals alike, can compare
and contrast the nutritional content of specific beef cuts at a glance in an
easy to use format. The percentage of Daily Value indicates whether there is a
lot or little of nutrient in the specific amount of food compared to the
recommended daily intake for that nutrient. The percentage of Daily Value is
represented in the virtual counter by checkmarks indicating if the nutrients
within each cut are a source, good source or excellent source of each
    To gather this information, an independent, fully accredited laboratory
conducted an extensive nutrient analysis on behalf of BIC. The data for each
cut and ground beef category has been verified by Health Canada and is now
included in the Canadian Nutrient File 2007b, published recently. The Canadian
Nutrient File is a widely used database which contains a listing of foods and
their nutritional information.
    As users view their cuts of choice they are provided links to a
corresponding BIC recipe, making meal preparation a cinch. Within each BIC
recipe users can view the complete nutritional information for that recipe and
its total list of ingredients adding to consumer confidence that beef is a
healthy choice and a convenient meal option.
    Eating Well with Canada's Food Guide recommends Canadians eat one to
three servings of Meat and Alternatives a day, 75 grams per serving (based on
age and gender). The scientific and medical communities agree eating lean meat
as part of healthy balanced diet is beneficial to health. Lean Canadian beef
is nutrient rich and a source of 14 essential nutrients needed every day: zinc
for healthy growth, iron for oxygen and protein to build and repair the body.
Many Canadians, especially women and children are at risk for iron deficiency.
Beef also contains nutrients reported to be preventative with respect to
cancer. These include selenium and conjugated linoleic acid (CLA).
    Visiting the Virtual Beef Nutrition Counter is easy. Come and find out
what you already know; Canadian beef is lean, nutritious and delicious.

For further information:

For further information: Heather Travis, Toronto, (905) 821-4900 ext
215; Ron Glaser, Calgary, (403) 275-5890; Francine Jodoin, Montreal, (514)
971-1946; Janet Bryson, Halifax, (902) 835-2959

Organization Profile

Canada Beef Inc.

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