Virgin Mobile's Virgin Festival gets its acts together!



    Virgin Festival Toronto adds a fourth festival stage and 13 new artists;
    60 artists to perform

    TORONTO, Aug. 23 /CNW/ - It's almost here! The excitement is heating up
as the weekend draws closer and the music event of the year gets ready to take
over Toronto Island Park on September 8 and 9, 2007. Today Virgin Mobile's
Virgin Festival added 13 more artists including k-os, Dragonette and The Most
Serene Republic to a line-up that already includes festival headliners The
Smashing Pumpkins, Bjvrk, The Killers and Interpol. Backing them up will be
dozens of hot acts including Metric, The Arctic Monkeys, Paolo Nutini, Stars
and M.I.A.
    Taking the stage on Day One will be alternative hip-hop star and multiple
Juno award winner k-os, and globetrotting electro-poppers Dragonette. Joining
them will be The Wildbirds, The Most Serene Republic, Hayley Sales, The
Vincent Black Shadow, Spectrum (featuring Sonic Boom, Spacemen 3 & E.A.R.),
Bang Camaro and Sybris.
    Joining the Festival on Day Two are The Heights, The Red Romance, Liam &
Me and The Postage Stamps.
    Today's 13 newcomers are in addition to the acts that were added recently
-- including Louis XIV, Dirty Vegas, Birds of Wales and M.A.N.D.Y. With a
groundbreaking line-up, tickets for the Festival are going fast and there is
now only a limited number of two-day tickets left. Stay tuned as the final set
schedule is released on Tuesday, September 4.
    "As the Festival grows and reaches more and more music lovers, we're
always looking for artists who will add something different to the weekend,"
says Andrew Bridge, director of Virgin Festivals, Virgin Mobile Canada.
"Today's 13 new artists, on top of the already announced killer line-up, will
ensure that we offer an unbeatable live music experience that will blow your
mind."
    The winner of the cross-Canada ContraBand contest will fill the one
remaining slot. Voting continues at heavy.com and the winner will be crowned
at the end of August.
    To make room for all that talent, another stage has been added to the
Festival site. The Budweiser Stage will feature some of the hottest indie and
breaking bands in the world. This stage is yet another addition to an
action-packed weekend with four festival stages, including the Bacardi B-LIVE
stage, and much more to transform Toronto Island into a full festival
experience in true Virgin Mobile style.
    As was announced on Tuesday by her management, Amy Winehouse has
cancelled all of her scheduled September appearances and will not be
performing at Virgin Festival Toronto this year.

    Just some of the latest additions...

    Day 1

    k-os
    Following his critically acclaimed debut, 2002's Exit, k-os' hit
sophomore album, 2004's Joyful Rebellion, went Canadian platinum and earned
him three Juno awards and four MMVAs. His latest release, 2006's Atlantis:
Hymns for Disco debuted at No. 1 on the Canadian charts and earned him three
2007 Juno nominations.

    Dragonette
    Globe-hopping between Toronto and the UK, this electro-pop team is made
up of husband and wife Martina Sorbara and Dan Kurtz, as well as Joel Stouffer
and Will Stapleton. Their first full-length studio album is 2007's Galore.

    The Most Serene Republic
    This critically acclaimed indie rock bank formed in Milton, Ontario.
After the release of their 2004 debut album, Underwater Cinematographer, they
were picked up by the Arts & Craft label and the album was re-mastered and
re-released in 2005. Their next full-length studio album, 2007's Population,
is slated for a fall 2007 release.

    Bang Camaro
    Bang Camaro consists of three guitar players, a bass player, a drummer
and anywhere from ten to twenty singers. Founded by guitarists Bryn Bennet and
Alex Necochea, they recently released their self-titled studio debut.

    Day 2

    The Heights
    Playing rock 'n roll with a hard kick and a killer pop edge, The Heights
is made up of Owain Ginsberg (Vocals, Guitar), Chris Carr (Bass, Vocals),
Geraint Owen (Drums) and Pearse Macintyre (Guitar).

    Liam & Me
    West Philadelphia four-piece Liam & Me mixes "immaculate post punk with a
synth factor for a vintage '80s vibe." With a catalogue of catchy original
music with undeniable hit potential, Liam & Me is winning over audiences all
over the northeast and attracting label attention.

    The Postage Stamps
    The Postage Stamps have been a staple of the Toronto DIY rock scene for
more than six years. Creators of epic walls of sound and subtle dustings of
magic, they've released a slew of recordings, toured Canada from coast to
coast and have shared the stage with And You Will Know Us By The Trail of
Dead, The Dears, Death From Above 1979 and The Suicide Girls Burlesque show
among many others.

    
    And the full two-day lineup is...

    DAY 1                                 DAY 2
    ------------------------------------  ----------------------------------
    - Arctic Monkeys  - M.I.A.            - Biffy Clyro     - Museum Pieces
    - Bang Camaro     - Mute Math         - Blonde Redhead  - Peter Bjorn
    - Birds of Wales  - Noah's Arkweld    - Closedown         & John
    - Bjvrk           - Paolo Nutini      - DD/MM/YYYY      - Sean Miller
    - Clothes Make    - Princess          - Dirty Vegas     - Stars
      The Man           Superstar         - Earl Greyhound  - Steve Porter
    - DJ Dopey        - Robbi K           - Editors         - The Carps
    - Dragonette      - Souljazz          - Evan G          - The Cinematics
    - Enter Shikari     Orchestra         - Explosions In   - The Clientele
    - Hayley Sales    - Spectrum            The Sky         - The Heights
    - Interpol        - Sybris            - Honeycut        - The Killers
    - Jon Levine Band - The Most          - Jamie T         - The Postage
    - k-os              Serene Republic   - Jelo              Stamps
    - Kevin Shiu      - The Reason        - Justin Nozuka   - The Red Romance
    - Matt Costa      - The Vincent       - Liam & Me       - The Smashing
                        Black Shadow      - M.A.N.D.Y.        Pumpkins
                      - The Wildbirds     - Metric          - Tokyo Police
                      - Tommie Sunshine                       Club

    For additional information about Virgin Festival and a full list of
    artists, please visit: www.virginfestival.ca.

    Ticket Availability

    Tickets for the festival are going fast and there is now only a limited
number of Day Two tickets left! One-day tickets are available for $75
(including all sales taxes) plus $1 for Virgin Unite and $6 for the ferry to
and from Toronto Island. Two-day tickets are $125 (including all sales taxes),
plus $1 for Virgin Unite and $12 for the ferry to and from Toronto Island.
    Tickets for Virgin Festival Toronto are available at all Ticketmaster
outlets, ticketmaster.ca, futureshop.ca, and select Toronto-area Future Shop
locations, Rotate This, Soundscapes and by calling (416) 870-8000. Ticket
information is also available at: virginfestival.ca or virginmobile.ca. For
additional information about Virgin Festival, please visit
www.virginfestival.ca.

    The Better Side to the Festival

    1) A Good Cause - Virgin Mobile's Virgin Festival expects to raise more
       than $100,000 for Virgin Unite in 2007 from the Toronto and Vancouver
       festivals. This will be made up of a donation from ticket sales and
       from onsite fundraising. Virgin Unite is the independent charitable
       arm of the Virgin Group, created to unite people and Virgin's global
       resources to make a difference. Virgin Unite works on a range of
       programs around the world, focusing on taking action to inspire
       grassroots change and make a real difference for people that need it
       the most.
    2) Carbon Neutral - Supporting Virgin Group's ongoing commitment to
       attacking the causes of global warming, Virgin Festival is aiming to
       be a carbon-neutral event. Virgin Festival will:
       - Provide recycling onsite
       - Use biodegradable food and drink containers
       - Purchase carbon offsets for energy used
       - Make a commitment to planting trees to ensure future carbon
         reduction
       - Have an onsite TRASHed :: Recycling Store where festival-goers can
         trade in water bottles for cell phones, CDs and more
       - FLICK OFF tent will be signing people up to join the fight against
         global warming and learn how they can win a music festival for their
         own community

    About Virgin Mobile Canada

    Launched in 2005, Virgin Mobile is Canada's first wireless service created
for and defined by youth. The country's first mobile virtual network operator
(MVNO), Virgin Mobile has a portfolio that includes monthly price plans, a
full range of phones and a broad array of messaging, music and mobile content
offerings. J.D. Power and Associates has recognized Virgin Mobile as ranking
highest in customer satisfaction with prepaid wireless service for two years
in a row(1).
    The Virgin Mobile group of companies has attracted more than 10 million
customers worldwide. Virgin Mobile phones are available at more than
4,000 locations with top-up cards available at more than 10,000 locations
nationally. Virgin Mobile products can also be purchased online at
http://www.virginmobile.ca or by calling 877-662-2824.

    About Emerge Entertainment

    Emerge Entertainment has produced more than 800 concerts since 1997 with a
wide spectrum of artists ranging from Bjvrk to James Blunt to The Killers and
festivals such as the Virgin Festival & Marc Ecko's "Getting Up" Festival.
Emerge strives to deliver the best and most unique concert experiences to both
ticket buyers and artists. Emerge has also worked with corporations such as
General Motors, Levi's and Bluenotes to integrate music and musicians with
their brands. Emerge has been nominated for and won several national and
regional awards.

    1.  J.D. Power and Associates 2005-2006 Canadian Wireless Customer
        Satisfaction Study(SM). 2006 study based on 5,784 total responses
        from consumers with prepaid wireless service surveyed in October
        2006. jdpower.com.
    





For further information:

For further information: Erica Faltous, Hill & Knowlton Canada, (416)
413-4695, erica.faltous@hillandknowlton.ca; Chris Baines, Virgin Mobile
Canada, (416) 607-8412, chris.baines@virginmobile.ca; Rebecca Teal, Emerge
Entertainment, (416) 599-1550 ext. 223


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