Virgin Mobile supports LG Electronics Canada's voluntary recall of LG 150 phone

    Outlines exchange procedure for customers

    TORONTO, Jan. 27 /CNW/ - Virgin Mobile Canada is supporting the voluntary
recall of the LG 150 mobile phone, announced earlier today by LG Electronics
Canada Inc. Virgin Mobile Canada is encouraging its customers using this phone
to visit its website at or to contact the Virgin
Mobile Canada call centre at 1-866-857-7450 by March 31st, 2009 to receive a
free replacement phone of equal or higher value. No other Virgin Mobile phones
are affected by this recall.
    LG was notified by one of the independent bodies responsible for the
certification of mobile phones that the LG 150 mobile phone is no longer
certified as meeting the Radio Standards Specifications 102 (RSS 102), Radio
Frequency Exposure Compliance of Radiocommunication Apparatus. Consequently,
LG has decided to implement a voluntary recall of the LG 150 phone.
    Health Canada is of the opinion, based on the review of test results and
its assessment of current science, that the past and current use of the LG 150
should not pose immediate or long-term health concerns.
    Virgin Mobile Canada customers using the LG 150 are being contacted
directly by SMS message, and, where addresses are available, by email. The
Virgin Mobile Canada website is up-to-date and information is also being
provided throughout Virgin Mobile Canada's sales channels.
    "Needless to say, we're doing everything we can to ensure our customers
are all aware of LG's voluntary recall and of the simple way to get a
replacement phone, at no cost," said Andrew Black, President and CEO, Virgin
Mobile Canada. "Customer experience is our number one priority and we are
focused on getting our customers their new phones as quickly as possible."


    -  The LG 150 phone sold by Virgin Mobile Canada is a compact flip-phone
       that came in black and white. The model number "LG 150" can be
       identified by turning the phone off and removing the back panel and
       battery; the label is underneath the battery. If the label does not
       say LG 150, this voluntary recall does not apply.

    -  Virgin Mobile Canada customers with the LG 150 phone can initiate the
       exchange process online at or through its
       call centre at 1-866-857-7450. Each customer will then be sent a
       replacement phone by priority shipping.

    -  Once customers receive their new phones, they can activate them online
       and their current mobile phone numbers will be switched over
       immediately to their replacement phones. The Virgin Mobile Canada call
       centre is always available to assist customers unable to activate

    -  Virgin Mobile Canada is asking that customers please return their
       LG 150 in the postage-paid envelope that will be sent with the
       replacement phones.

    -  Virgin Mobile Canada customers will also be able to exchange their
       LG 150 phones at any Virgin Mobile branded retail store.

    About Virgin Mobile Canada

    The Virgin Mobile group of companies has attracted more than 10 million
customers worldwide. As the No. 1 mobile youth network, Virgin Mobile Canada's
mission is to connect, entertain, and reward like nobody else. Its simpler,
better deals offers customers control, flexibility, and choice to design
mobile packages that truly work for them. J.D. Power and Associates(1) ranked
Virgin Mobile Canada highest in customer satisfaction with prepaid wireless
service, for four years in a row, 91% of customers would recommend Virgin
Mobile to a friend, and a 2007 independent survey confirmed that Virgin Mobile
has the happiest customers of any of the national cell phone companies in

    (1) J.D. Power and Associates 2005-2008 Canadian Wireless Customer
Satisfaction Studies(SM). Study based on 14,932 total responses from consumers
with prepaid wireless service. Proprietary study results are based on
experiences and perceptions of consumers surveyed in October 2008.

For further information:

For further information: Erica Faltous, Hill & Knowlton Canada, (416)

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