Virgin Mobile Selects QuickPlay Media to Power Video & Audio Streaming Services

    Virgin First to Market with Video to Cell Phones in Canada

    TORONTO, October 22 /CNW/ - QuickPlay Media, the leader in mobile TV and
video solutions, today announced that Virgin Mobile Canada has selected its
OpenVideo(TM) platform to power their Virgin Live video and audio streaming
service. In conjunction with this launch, Virgin Mobile Canada will make content available to the Canadian mobile market for the first time.

    QuickPlay's OpenVideo platform powers mobile video services for 11 major
mobile operators in Canada and the United States, providing both live and
on-demand content from more than 130 different content providers. Key features
of the QuickPlay service delivery platform include a superior content
management system, open APIs for ease of partner integration and advanced
service delivery capabilities.

    "When we decided to offer audio and video streaming to our Virgin Mobile
customers in Canada we required a proven, scalable platform, capable of
managing and delivering leading edge video content and a quality content
provider that would drive service demand," said Fil Giulione, vice president,
product marketing, Virgin Mobile Canada. "The OpenVideo platform's open
architecture ensures that as market demands change, additional video services
can be added quickly and easily. This scalability married with relevant,
quality content from will help Virgin establish itself as THE
provider of premium mobile video and audio services in Canada."

    Virgin Mobile Canada's new video and audio streaming service will offer
customers throughout its Canadian footprint a wide variety of content,
including music, sports, news, entertainment and exclusive content.
The service will initially be available to pre-paid subscribers with the
Samsung m510 phones on both a pay-per-use and unlimited monthly subscription

    "We are thrilled to extend our Canadian reach into the mobile market, and
to be working with a leading service provider like Virgin Mobile who will help
make this initiative a success," said David U.K., vice president and general
manager, Heavy Canada. "Making our programming accessible on Virgin Mobile
devices will introduce Heavy to a new set of viewers, all a good match for our
flavor of content, and serve to strengthen brand affiliation with our existing
fan base."

    "Virgin Mobile Canada is well-known for providing leading edge, value
added services and content to the Canadian mobile market," said Wayne Purboo,
CEO and co-founder, QuickPlay Media. "Our OpenVideo service delivery platform
will ensure that Virgin Mobile is able to manage and deliver large volumes of
diverse content and easily manage mediation and settlement with partners --
all while providing customers with a high quality viewing experience."

    About QuickPlay Media

    QuickPlay Media provides content management and service delivery
solutions for mobile television and video services. The QuickPlay
OpenVideo(TM) platform offers maximum flexibility and streamlined application
integration for mobile operators and technology partners. OpenVideo works in
many different mobile media ecosystems, operating seamlessly with major
search, billing and user interface frameworks. QuickPlay Media Inc. has
offices in Toronto, San Francisco and London. For complete information, please

    About Virgin Mobile Canada

    Launched in 2005, Virgin Mobile is Canada's first wireless service
created for and defined by youth. The country's first mobile virtual network
operator (MVNO), Virgin Mobile's customers have access to a portfolio that
includes monthly price plans, a full range of phones and a broad array of
messaging, music and mobile content offerings . J.D. Power and Associates has
recognized Virgin Mobile as highest in customer satisfaction with prepaid
wireless service for two years in a row(1).

    The Virgin Mobile group of companies has attracted over 10 million
stomers worldwide. Virgin Mobile phones are available at more than 4,000
locations with top-up cards available at more than 10,000 locations
nationally. Virgin Mobile products can also be purchased online at or by calling 1-877-662-2824.


    Heavy is one of the web's leading consumer media companies and the leader
for 18-34 year old males, which is a key demographic for marketers and
advertisers. Heavy combines its own unique programming with those of its users
to create an environment where you can control and even participate in your
own media experience. Heavy empowers its audience to share, editorialize, and
create their own content as well as provide its own library of programming.
Heavy's programming staples include "Superficial Friends," "Knob Hockey,"
"Heavy News," "Behind the Music that Sucks," "Canadian Contraband ", "Kung Fu
Jimmy Chow," "The Massive Mating Game," "The Burly Sports Show," "Contagious,"
"Blisster" and "Machinima". Heavy's original programming is available on
available on Virgin Mobile Canada this fall, Alliance Atlantis IFC, Action and
Diva Channels and currently for free download to the Sony PlayStation Portable
and the Video iPod. Advertisers on the broadband network include Molson
Canadian and Coors Light, Honda, Warner Bros. Canada, Labatt, Fanta, Nissan,
Panasonic, Diesel, Axe, Sony and Nike.

For further information:

For further information: QuickPlay Media fama PR Christi Dean,
617-758-4153 or The Morris + King Company Lane
Buschel, 212-561-7465 or Chris Macowski,
212-561-7454 or Virgin Mobile Canada Virgin
Mobile Canada Chris Baines, 416.-607.-8412

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