Virgin Festival 'Pops' into Montréal!

    Black Eyed Peas and New Kids On The Block headline first ever Virgin
    Festival Montréal!

    MONTREAL, June 19 /CNW/ - Montréal's summer kicks off in style today and
tomorrow at Parc Jean-Drapeau with the first ever Virgin Festival Montréal!
Twenty-one artists including international chart-toppers and headliners Black
Eyed Peas and New Kids On The Block, two awesome stages, a multitude of
one-of-a-kind experiences and thousands of screaming fans means this festival
is ready to go a big way!
    "Let's get it started! Virgin Festival Montréal is here!" says Andrew
Bridge, director of Virgin Festivals. "Since we launched in 2006, Virgin
Festival has brought together more than 150,000 music fans and taken its place
as one of the top music festivals in the country. Year in year out, Virgin
Festival attracts some of the biggest acts from around the world. We're
delighted that for the first ever Virgin Festival in Montréal festival-goers
will get to party to hot talent including current world-wide chart-toppers and
international superstars Black Eyed Peas and the legendary pop group New Kids
On the Block!"
    Jacques Aube, vice president and general manager, Gillett Entertainment
Group, added, "This is going to be one jam-packed weekend that people will
never forget. The summer festival season is going to get a major boost this
year with the Virgin Festival coming to Montréal and if there's one thing you
don't want to miss this summer it's the first ever Virgin Festival Montréal!"
    And don't forget, Virgin Festival is not just about the music - it's also
about the experience! As well as an incredible line-up, there are stacks of
experiences to keep festival-goers entertained between the music. From
burlesque pole dancing lessons, to graf artists spraying original works of
art, to the chance for gamers to live out their rock star fantasies with hit
X-Box 360 games, the entire island will be jam-packed with one-of-a-kind
surprises to give you a v.special experience.
    Check out all the fun at

    The talent....

    Pumping up the volume on the Virgin Mobile Stage on day one will be
headliners and Grammy Award-winning BLACK EYED PEAS, Canadian rockers HEDLEY,
Juno Award-nominee R&B singer KREESHA TURNER, Alberta pop punk rockers TEN
    Hitting the Festival Stage on day one will be MMVA and Juno Award-winning
SIMPLE PLAN, synth-pop specialists THE NEW CITIES, pop folk singer-songwriter
CARLY RAE JEPSEN, soul infusionist EVA AVILA and singer-songwriter SAM
    On day two on the Virgin Mobile Stage will be headliners and legendary
pop group NEW KIDS ON THE BLOCK, Montréal-based rock singer-songwriter DAVID
USHER, Juno and MMVA-nominated soul/fusion singer-songwriter KARL WOLF, Juno
award winner and electro singer/songwriter LIGHTS, Mont-Royal singer JONATHAN
ROY and pop rockers 2AM CLUB
    Day two on the Festival Stage will be multi-platinum pop soul singer
AKON, alt-rock legends LIVE, singer-songwriter JESSE MCCARTNEY, R&B songstress
DIVINE BROWN and all-male hip hop dance troupe JABBAWOCKEEZ.

    Still need a ticket....

    Tickets are available at the door for each day of the festival at the
Parc Jean-Drapeau Box Office. General ticket sales for two-day, one-day, and
VIP Weekend tickets are available in person at The Bell Centre Box Office,
select Future Shop locations, online at or and by calling
(514) 790-2525 or 1-877-668-8269. Ticket information is also available at Two-day tickets are $133.50 (including all sales taxes,
$7.50 Service Charge $4 Facility Fee, and a $2 donation to Virgin Unite
Canada). One-day tickets are $75 (including all sales taxes, $7.50 Service
Charge, $2 Facility Fee, and a $1 donation to Virgin Unite Canada).
    Want to put some VIP into your Virgin Festival experience? Kick it up a
notch and party like a rock star in the Louder Lounge. This exclusive VIP area
is stuffed with comfy lounge chairs, cabanas, drinks, and food to keep you
relaxed and fueled up. You never know who you might rub shoulders with. Plus
you get a front of the line entrance to the Festival, shorter washroom lines,
and a Festival merchandise discount. Get all the details at
VIP weekend tickets can be yours for $313.50 (including all sales taxes, $7.50
Service Charge, $4 Facility Fee, and a $2 donation to Virgin Unite Canada.)

    Let's Crunch Some Numbers

    With so much going down at Virgin Festival, it's hard to keep track of it
all! Here are a few key stats to keep in mind while checking out the festival:

    3,000     Kilometres of recycled toilet paper will be used at Virgin
              Festival. That's enough to lay out a road of toilet paper from
              Montréal to Houston, Texas. Which is really kinda

    327       The number of guitar picks the bands will go through at the

    99        The number of drum sticks drummers will be drumming with at the

    21        Number of artists that will be performing at the first ever
              Virgin Festival Montréal.

    1 p.m.    The time the gates open for Virgin Festival Montréal.

    48        The number of big-ass speakers that will (literally) be pumping
              up the volume.

    74        The number of guitars that will be used at the Festival.

    399       The number of crowd surfers expected to get physical during the

    15,000    Pounds of ice that will keep all those drinks cold.

    30        Virgin Angels on hand to help you out or give you a hug.

    Take Virgin Festival To Go!

    Festival-goers on any mobile network can also get Festival info,
including a map, the line-up, up to the minute weather and the latest breaking
Festival news all by simply visiting straight from their
mobile phones or by sending a text to 847446 with the message VFEST.
    And the fun doesn't stop there! Festival-goers can also send a pic to the
big screen straight from their mobile phone - just message it to 514-679-3639.
Wanna get a message up on the screen? Text your message to 847446.

    More Virgin Festival Facts

    -   Virgin Radio number one groupies! This year, Virgin Festival is
        partnering with its sister brand Virgin Radio and Astral Media to
        help grow the Virgin Festival buzz and spread the love.

    -   Raising funds for Virgin Unite! Virgin Festival also works to raise
        funds for Virgin Unite - the charitable arm of the Virgin Group that
        focuses on creating grass roots change and sustainable businesses to
        make a real difference for people around the world who need it most.

    -   Keeping the festival green! Another crucial focus for the festival is
        taking care of the environment. On the path to becoming as carbon-
        neutral as possible, Virgin Festival will provide recycling on-site,
        use biodegradable food and drink containers and leverage green energy
        sources, where possible, to power the music festival.

    About Virgin Mobile

    The Virgin Mobile group of companies has attracted more than 12 million
customers worldwide. As the No. 1 mobile youth network, Virgin Mobile Canada's
mission is to be Canada's most loved mobile company. Its simpler, better deals
offer customers control, flexibility and choice to design mobile packages that
truly works for them. J.D. Power and Associates ranked Virgin Mobile highest
in customer satisfaction with prepaid wireless service for four years in a
row(1) and 91% of customers would recommend Virgin Mobile to a friend.
    Virgin Mobile phones are available at more than 4,000 locations with
top-up cards available at more than 10,000 locations nationally. Virgin Mobile
products can also be purchased online at or by calling

    About GEG

    Gillett Entertainment Group (GEG) is one of the top entertainment
promoters in the world. In 2008, GEG finished in 10th position amongst the top
concert promoters around the world and Bell Centre was ranked third in America
(according to Pollstar magazine), reaching out to 1.5 million fans thanks to
over 638 shows that were presented across Quebec, the Maritimes and Vermont.

    (1) J.D. Power and Associates 2005-2008 Canadian Wireless Customer
        Satisfaction Studies(SM). Study based on 14,932 total responses from
        consumers with prepaid wireless service. Proprietary study results
        are based on experiences and perceptions of consumers surveyed in
        October 2008.

For further information:

For further information: on Virgin Festival please contact: Erica
Faltous, Hill & Knowlton Canada, (416) 413-4695, (416) 400-0171,; For more information on GEG please contact:
Christine Montreuil, Gillett Entertainment Group, (514) 925-2110,

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