Virgin Festival Montréal kicked off 'Summertime'

    24,000 screaming music fans... lived it up and partied!

    MONTREAL, June 22 /CNW/ - Thanks Montréal - you know how to party! Music
artists and festival-lovers kicked off Montréal's summer with a weekend of
mind-blowing music and experiences at the first ever Virgin Festival Montréal.
Parc Jean-Drapeau was transformed into a musical oasis with the hottest talent
not only in town but also currently in the world with current Billboard
chart-toppers Black Eyed Peas and legendary boy-band New Kids on the Block.
    "Virgin Festival Montréal was a blast!" said Andrew Bridge, director of
Virgin Festivals. "With two jam packed days, thousands of screaming fans, two
awesome stages and 20 amazing acts we threw a party we've been wanting to
throw in Montréal for ages!"
    Highlights included: Day 1 - Stereos drew crowds of fans at the autograph
tent; A List celebs watching the festival from the Virgin Mobile VIP Bus;
Lucky contest winners got the chance to go backstage to challenge Hedley to a
game of Rock Band(R); Canadian rockers Hedley's flamboyant set; pop-punkers
Simple Plan's rocking set; and the Black Eyed Peas owned the stage with an
awesome, awesome, awesome set that blew fans away. Day 2 - fan favorites
Jabbawockeez dance-stravaganza performance; festival-goers partying hard on
the Barcardi Breezer dock; high demand for sexy pole dancing lessons and New
Kids on the Block closed off the Festival with their hit song Hangin' Tough -
hot, hot, super hot!
    "The first ever Virgin Festival in Montréal was fantastic! We want to
thank all the fans who turned out and partied hard; plus the all the bands for
delivering two days of awesome sets - you all rocked!" continued Bridge. "As
well as partying you also helped raise a stack of funds for Virgin Unite
Canada this weekend through ticket sales, meaning we can continue to work to
create immediate, tangible change in the lives of people around the world who
need it most, including right here in Canada."

    Some Numbers to Remember

    We've crunched the numbers! Here are some key stats about how Virgin
    Festival Montréal went down:

    24,000 The number of music lovers that partied at the festival that we
           won't forget!

    20     The number of artists that performed on the two stages.

    2,200  The number of fans holding up mobile phones to take pics of Black
           Eyed Peas!

    1      The number of London Double Decker buses at the festival.

    48     The number of big-ass speakers that blew people away.

    2,200  The number of autographs signed in the Virgin Mobile Autograph

    342    The number of declarations of love announced on Virgin Mobile's
           Text to Screen.

    1,200  The number of hugs given by Virgin Angels on-site.

    About Virgin Mobile

    The Virgin Mobile group of companies has attracted more than 12 million
customers worldwide. As the No.1 mobile youth network, Virgin Mobile Canada's
mission is to be Canada's most loved mobile company. Its simpler, better deals
offer customers control, flexibility and choice to design mobile packages that
truly works for them. J.D. Power and Associates ranked Virgin Mobile highest
in customer satisfaction with prepaid wireless service for four years in a
row(1) and 91% of customers would recommend Virgin Mobile to a friend.
    Virgin Mobile phones are available at more than 4,000 locations with
top-up cards available at more than 10,000 locations nationally. Virgin Mobile
products can also be purchased online at or by calling

    About GEG

    Gillett Entertainment Group (GEG) is one of the top entertainment
promoters in the world. In 2008, GEG finished in 10th position amongst the top
concert promoters around the world and Bell Centre was ranked third in America
(according to Pollstar magazine), reaching out to 1.5 million fans thanks to
over 638 shows that were presented across Quebec, the Maritimes and Vermont.

    (1) J.D. Power and Associates 2005-2008 Canadian Wireless Customer
        Satisfaction StudiesSM. Study based on 14,932 total responses from
        consumers with prepaid wireless service. Proprietary study results
        are based on experiences and perceptions of consumers surveyed in
        October 2008.

For further information:

For further information: on Virgin Festival please contact: Erica
Faltous, Hill & Knowlton Canada, (416) 413-4695/(416) 400-0171,; For more information on GEG please contact:
Christine Montreuil, Gillett Entertainment Group, (514) 925-2110.

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