Virgin Festival goes national!

    Montréal announced as first Virgin Festival of 2009

    MONTREAL, May 6 /CNW/ - Virgin Festival, Canada's hottest summer music
festival, announced today that it's going to rock Canada from coast to coast
this year with five Virgin Festivals! In addition to Alberta, British Columbia
and Ontario, Virgin Festival will also be held for the first time in Montréal
and Nova Scotia! Each Festival host city will deliver everything that Virgin
Festival is known for: A-list superstar headliners, a genre-busting mix of
musical styles, and hot up-and-coming local talent, all at ticket prices that
won't break the bank.
    The news also dropped that Virgin Festival Montréal will be the first
festival of the year! Virgin Festival Montréal will deliver the music festival
event of the year to an expected 30,000 music lovers at Parc Jean-Drapeau -
Ile Ste-Hélène on Friday, June 19 and Saturday, June 20, 2009.
    "After last year's incredible success, we're taking the Festival coast to
coast in 2009," announced Richard Branson, Chairman of the Virgin Group.
"Virgin Festival is spreading the love to Alberta, British Columbia, Ontario,
Montréal, and Nova Scotia, making it a truly national Music Festival."
    "Virgin Festival Canada keeps getting bigger and better and that's thanks
to the growing number of fans that keep coming back for more and more," added
Nathan Rosenberg, Chief Marketing Officer, Virgin Mobile Canada. "We've grown
from 30,000 fans in our first year to a total that's now well over 150,000,
and in 2009 we're expecting to break the 300,000 mark, making Virgin Festival
the fastest growing music festival in Canada."
    Keep an eye on for the latest breaking news on the
exact locations, dates, and line-ups for the Canadian Virgin Festivals.

    Virgin Festival Montréal

    Headlining day one will be the Grammy Award-winning Black Eyed Peas, the
MMVA and Juno Award-winning Simple Plan, Canadian rockers Hedley, synth-pop
specialists The New Cities and soul infusionist Eva Avila. Headlining day two
will be legendary pop group New Kids On The Block, multi-platinum pop soul
singer Akon, alt-rock legends Live, up-and-coming electro singer/songwriter
Lights and R&B songstress Divine Brown. More stellar talent will be announced
in the coming weeks.
    "We're thrilled to finally be bringing one of the biggest music festivals
in Canada to Montréal," said Andrew Bridge, Director of Virgin Festival. "Like
all Virgin Festivals, the Montréal event will be an unforgettable one packed
with supersonic talent and one-of-a-kind experiences."
    This year, Virgin Festival Canada will partner with Gillett Entertainment
Group (GEG) for Virgin Festival Montréal.
    Jacques Aube, Vice President and General Manager, Gillett Entertainment
Group added "Montréal is a natural host for Virgin Festival. The city has an
eclectic, thriving music scene, and tons of festival-loving fans. With artists
like Black Eyed Peas, New Kids on the Block, Simple Plan, Akon, Hedley, Live,
Lights, The New Cities, Eva Aliva and Divine Brown we're going to wow them
with an experience that only Virgin Festival can create."

    Virgin Festival Facts

    -   300,000 screaming fans! By the end of the summer Virgin Festival
        Canada is expected to be the fastest growing music festival in Canada
        with over 300,000 fans.

    -   Virgin Radio number one groupies! This year, Virgin Festival is
        partnering with its sister brand Virgin Radio and Astral Media to
        help grow the Virgin Festival buzz and spread the love with exclusive
        Festival news, the latest breaking artist info, and hot ticket

    -   Virgin Festival is way more than a concert! While music takes centre
        stage at Virgin Festival, there's much more happening than just that.
        The Festival creates on on-site experience like no other - from
        interactive displays and contests, a vendor village, beer gardens,
        special perks for Virgin Mobile customers, and way more - there is
        always something to keep everyone going while they're waiting for
        their fave artist to take the stage.

    -   Raising funds for Virgin Unite! Virgin Festival also works to raise
        funds for Virgin Unite - the charitable arm of the Virgin Group that
        focuses on creating grass roots change and sustainable businesses to
        make a real difference for people around the world who need it most.

    -   Keeping the festival green! Another crucial focus for the festival is
        taking care of the environment. On the path to becoming as
        carbon-neutral as possible, Virgin Festival will provide recycling
        on-site, use biodegradable food and drink containers and leverage
        green energy sources, where possible, to power the music festival.

    Ticket News

    General ticket sales for two-day, one-day, and VIP Weekend tickets begin
Saturday, May 9th at 10 a.m. in person at The Bell Centre Box Office, select
Future Shop locations, online at, or, and by
calling (514) 790-2525, or 1-877-668-8269. Ticket information is also
available at Two-day tickets are $133.50 (including all
sales taxes, $7.50 Service Charge, $4 Facility Fee, and a $2 donation to
Virgin Unite Canada). One-day tickets are $75 (including all sales taxes,
$7.50 Service Charge, $2 Facility Fee, and a $1 donation to Virgin Unite
    As always, when you're with Virgin Mobile you move to the front of the
line. Virgin Mobile customers can get their hands on Early Bird tickets before
anyone else.
    Want to put some VIP into your Virgin Festival experience? Kick it up a
notch and party like a rock star in the Louder Lounge. This exclusive VIP area
is stuffed with comfy lounge chairs, cabanas, drinks, and food to keep you
relaxed and fueled up. Plus, you never know who you might rub shoulders with.
Plus you get a front of the line entrance to the Festival, shorter washroom
line ups, and a Festival merchandise discount. Get all the details at VIP Weekend tickets can be yours for $313.50 (including all
sales taxes, $7.50 Service Charge, $4 Facility Fee, and a $2 donation to
Virgin Unite Canada.)

    About Virgin Mobile

    The Virgin Mobile group of companies has attracted more than 12 million
customers worldwide. As the No. 1 mobile youth network, Virgin Mobile Canada's
mission is to be Canada's most loved mobile company. Its simpler, better deals
offer customers control, flexibility and choice to design mobile packages that
truly works for them. J.D. Power and Associates ranked Virgin Mobile highest
in customer satisfaction with prepaid wireless service for four years in a
row(1) and 91% of customers would recommend Virgin Mobile to a friend.
    Virgin Mobile phones are available at more than 4,000 locations with
top-up cards available at more than 10,000 locations nationally. Virgin Mobile
products can also be purchased online at or by calling

    About GEG

    Gillett Entertainment Group (GEG) is one of the top entertainment
promoters in the world. In 2008, GEG finished in 10th position amongst the top
concert promoters around the world and Bell Centre was ranked third in America
(according to Pollstar magazine), reaching out to 1.5 million fans thanks to
over 638 shows that were presented across Quebec, the Maritimes and Vermont.

    (1) J.D. Power and Associates 2005-2008 Canadian Wireless Customer
        Satisfaction StudiesSM. Study based on 14,932 total responses from
        consumers with prepaid wireless service. Proprietary study results
        are based on experiences and perceptions of consumers surveyed in
        October 2008.

    /NOTE TO PHOTO EDITORS: A photo accompanying this release is available on
    the CNW Photo Network and archived at
    Additional archived images are also available on the CNW Photo Archive
    website at Images are free to accredited
    members of the media/

For further information:

For further information: on Virgin Festival please contact: Erica
Faltous, Hill & Knowlton Canada, (416) 413-4695, (416) 400-0171,; For more information on GEG please contact:
Michal Wieglus, Gillett Entertainment Group, (514) 925-2138,

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