Virgin Festival Alberta gets ready to rock into town!

    -   Wintersleep plus eleven more hot acts added to the bill
    -   Toast and Jam Winner to open the festival on day one!
    -   Set times and a ton of awesome Festival experiences also announced!

    CALGARY, Aug. 4 /CNW/ - Juno Award-winning WINTERSLEEP and eleven more
hot acts have been added to this weekend's eagerly awaited return of Virgin
Festival Alberta! These exciting new acts join the already announced jaw
dropping headliners PEARL JAM and BILLY TALENT. It all goes down this
Saturday, August 8 and Sunday, August 9 at WinSport Canada's Canada Olympic
Park in Calgary.
    On day one, joining already announced PEARL JAM, K-OS, ARKELLS,
THUNDERHEIST, MOTHER MOTHER and THE CLIKS will be Juno Award-winning
WINTERSLEEP. Over on the CJAY stage will be newly announced five-piece pop
indie band CONSTANT SEASON, Toronto quintet THE GREAT BLOOMERS, modern
alternative rockers JOSHUA'S HABIT, Calgary rock outfit STATIC IN THE STARS
and Las Vegas spin master DJ KNOWLEDGE.
LIES on the Virgin Mobile stage will be newly announced modern classic rockers
SOCIAL CODE and local indie rock specialists SECRET BROADCAST. Rocking out the
CJAY stage on day two with already announced SHOUT OUT OUT OUT OUT will be Las
Vegas spin master DJ KNOWLEDGE, ten-piece pop collective LIBRARY VOICES,
Canadian singer-songwriter SIERRA NOBLE and Calgary acoustic artist MICHAEL
BERNARD FITZGERALD and the winner of the Battle of the Bands Toast and Jam
Winner which all goes down the night before the festival at WinSport Canada's
Canada Olympic Park! A total of 23 kick-ass acts will appear at this year's
Virgin Festival Alberta.
    On top of the sublime music, the festival will be jam-packed with
one-of-a-kind experiences, including Burlesque pole dancing lessons, graf
artists spraying original works of art, Xbox 360 gaming dome, swag for trash
and even a cool zone thanks to the Bacardi Breezer dock!
    "We're bringing a rockin' good time back to Alberta this year!" said
Andrew Bridge, director of Virgin Festivals. "We've already partied with
Alberta once with Virgin Festival and this year we're looking to up the tempo
with an even hotter festival! With the likes of Pearl Jam, Billy Talent,
Wintersleep, plus the soon to be crowned Toast and Jam Winner and a ton of
awesome experiences it's gonna be one festravaganza!"
    For all the festival news check out for

    Don't Call It A Concert

    Virgin Festival is known for delivering a ton of mind-blowing
experiences. Alberta won't be any different, with Virgin Festival cooking up
an incredible batch of on-site goodies:

    -   Get your zen on - Tired music lovers can relax with a Thai massage in
        the Vendor Village.

    -   Bring a pen... or a body part - Lucky fans can rub shoulders with
        their fave artists at the Virgin Mobile Autograph Tent and take home
        a little signed souvenir to show off.

    -   Swag for trash! - Virgin Mobile wants you to get trashy! Bring in as
        many water bottles as you can from around the festival site and trade
        them in for some awesome stuff like a bottle of glacéau
        vitaminwater(TM), a festival merchandise coupon or even a Virgin
        Mobile phone!

    -   Get artsy - Music isn't the only art going down at Virgin Festival.
        If your ears need a rest, then you can always feast your eyes on some
        awesome art that will be on display around the Festival.

    -   "Whatcha gonna do with all that junk?" - Music lovers with energy to
        spare can channel their inner exhibitionist and work out with
        burlesque pole dancing lessons.

    -   Shhhhhhhhh - Music festivals are supposed to be loud, but if people
        need a little peace and quiet to make a quick call, then Virgin
        Mobile Silencer Booths will be set up around the Festival for a short

    Check out for further details on all these

    Official Virgin Festival Alberta Merchandise

    Don't forget to grab your official Virgin Festival Alberta merch early
this year! Last year the merch was hotter than the current West Coast summer
and it went in seconds! This year we've got t-shirts, hoodies and bags in all
shapes and sizes so make sure you get something on top of the hot music,
experiences, Virgin Angels, pole dancers, dancing bushes and memories to brag
to your mates about after the festival!

    Shuttle it!

    Shuttles are the best way to get to Virgin Festival Alberta. The shuttles
are super easy and super good for the environment. A fleet of 30 shuttle buses
will make round trips from the new Crowfoot Crossing LRT Station in northwest
Calgary to Canada Olympic Park. Shuttles are only a loonie each way and start
at 11:30am and continue until one hour after the Festival ends.

    Going Green

    Another crucial focus for this year's festival is taking care of the
environment. On the path to becoming as carbon-neutral as possible, Virgin
Festival will provide recycling on-site, use recyclable food and drink
containers and leverage green energy sources, where possible, to power the
music festival. Virgin Festival is also working with Bullfrog Power for this
year's festival by injecting the electricity grid with low-impact renewable
electricity to match the power used by the festival.

    Calling On Angels

    Everyone needs a helping hand now and then, and Virgin Mobile Angels will
be on site to make sure that everyone has a great time. If anyone stubs their
toe, can't find the beer tent, or just needs to see a smiling face, the Virgin
Mobile Angels will be able to lend a hand to make sure everyone gets taken
care of. Plus the Angels will be armed with Samsung VICE(TM) phones to loan
out if people need to make a quick call...even if it's to your mum.

    Still need a ticket....

    VIP tickets for Virgin Festival Alberta are SOLD OUT! But don't worry -
general ticket sales for one-day and two-day tickets are available at the
gates, all Ticketmaster outlets, select Future Shop locations, online at, or and by calling (403) 777-0000.
Ticket information is also available at Two-day tickets
are $132.00 plus $4 facility fee and a $2 donation to Virgin Unite (includes
all sales taxes). Saturday one-day tickets are $80 plus $2 facility fee and a
$1 donation to Virgin Unite (includes all sales taxes) and Sunday one-day
tickets are $65 plus $2 facility fee and a $1 donation to Virgin Unite
(includes all sales taxes).

    About Virgin Festival Canada

    Virgin Festival held its first Canadian festival in Toronto in 2006.
Since then it has become one of the biggest music festivals in Canada
attracting around 200,000 fans. In 2009, Virgin Festival will host five
festivals - one each in Alberta, British Columbia and Ontario and launching
for the first time this year in Nova Scotia and Quebec! Virgin Festival also
works to raise funds for Virgin Unite - the charitable arm of the Virgin Group
that focuses on creating grass roots change and sustainable businesses to make
a real difference for people around the world who need it most. For more
information check out

    About Virgin Mobile

    The Virgin Mobile group of companies has attracted more than 12 million
customers worldwide. As the No. 1 mobile youth network, Virgin Mobile Canada's
mission is to be Canada's most loved mobile company. Its simpler, better deals
offer customers control, flexibility and choice to design mobile packages that
truly works for them. J.D. Power and Associates ranked Virgin Mobile highest
in customer satisfaction with prepaid wireless service for four years in a
row(1) and 91% of customers would recommend Virgin Mobile to a friend.
    Virgin Mobile phones are available at more than 4,000 locations with
top-up cards available at more than 10,000 locations nationally. Virgin Mobile
products can also be purchased online at or by calling

    (1) J.D. Power and Associates 2005-2008 Canadian Wireless Customer
        Satisfaction Studies(SM). Study based on 14,932 total responses from
        consumers with prepaid wireless service. Proprietary study results
        are based on experiences and perceptions of consumers surveyed in
        October 2008.

For further information:

For further information: on Virgin Festival please contact: Nicole
Fisher, Hill & Knowlton Canada, (403) 268-7853,; Erica Faltous, Hill & Knowlton Canada, (416)

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