Vineland welcomes Hoogendoorn

    VINELAND, ON, July 2 /CNW/ - Vineland Research and Innovation Centre
(Vineland Centre) is pleased to welcome Hoogendoorn America Inc. (Hoogendoorn)
as a new tenant of the Centre.
    With over 40 years of expertise, Hoogendoorn has consistently been at the
forefront of innovation in the development of new environmental growth
management technologies. It is renowned for being the most innovative
automation expert in glasshouse horticulture and exemplifies the ideal mix of
man and machine to deliver climate control and environmental management for
the horticulture industry. This has resulted in Hoogendoorn's expansion into
multinational markets including Europe, North and South America, Australia,
New Zealand, Asia and North America.
    "We are very excited about relocating our North American offices to the
Vineland Centre because we are confident that the centre will become a
world-class research institution and international hub for horticulture and
floriculture research, innovation and commercial activity," "said Erik van
Berkum, General Manager of Hoogendoorn America Inc. "Vineland is all about
facilitating innovation and innovation has been and continues to be, the key
to Hoogendoorn's success."
    Hoogendoorn has relocated to the Vineland Centre with an aggressive
mandate to launch all of its marketing and sales efforts for the North
American, South American, Australian, New Zealand and Asian markets.
    "Vineland is extremely pleased to welcome Hoogendoorn to the Centre,"
said Jim Brandle, CEO of the Vineland Research and Innovation Centre. "We look
forward to facilitating collaborative research and working with Hoogendoorn as
part of the Vineland's efforts to become a destination showcase for new
greenhouse technologies for the North American market."

    About Vineland Research and Innovation Centre

    Located in the Niagara Region, the Vineland Research and Innovation
Centre is a not-for-profit corporation. As result of a government, academic
and industry led initiative, Vineland is becoming world-class research
institution and international hub for horticulture and ornamentals research,
innovation and commercialization. Created in 1906 through a gift by M.F.
Rittenhouse, the Vineland Research Station has contributed to the emergence of
a competitive horticulture industry in one of Canada's most unique geographic
regions. It is accredited with the development and release of over 150 new
varieties of fruits, vegetables and ornamental plants, as well as numerous
production techniques and post-harvest technologies.

    About Hoogendoorn America Inc.

    Hoogendoorn is known as the most innovative supplier of process
automation systems in the horticultural industry. With over 40 years of
expertise, Hoogendoorn strives to provide the optimal greenhouse climate,
increase crop yields, and assist in the management of costs and risks in
glasshouse horticulture. All projects are assessed individually, regardless of
their size. Innovation is Hoogendoorn's prime focus, and it focuses on
integrating the latest techniques and insights into growers' professional
management to simplify complex processes. Hoogendoorn calls that Growth
Management, and it is at the heart of all of its services, people and
products. Hoogendoorn America Inc. is a division of Hoogendoorn Growth
Management and a member of the Hoogendoorn Group.

For further information:

For further information: Bob Kalbfleisch, Vineland Research and
Innovation Centre, Special Advisor, Policy and Communications, (519) 572-1112,; Erik van Berkum, Hoogendoorn America Inc.,
General Manager, (289) 668-3155

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Vineland Research and Innovation Centre

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