Viigo Brings ICE08 to Smartphones, and Viigo CEO Mark Ruddock Joins ICE Panel of Mobile Industry Leaders on March 28, 2008

    TORONTO, March 27 /CNW/ -- Viigo Inc., developer of one of the world's
most popular mobile content and service delivery platforms, today announced it
has partnered with Interactive Ontario to bring ICE08 -- the Interactive
Content Exchange Conference being held at the Carlu in Toronto on March 26-28
-- to smartphones everywhere.
    Interactive Ontario, which is a not-for-profit industry organization
committed to the growth of the Ontario interactive digital content industry,
will leverage Viigo to deliver live conference news and ICE08 blog feeds in
addition to breaking insights from Backbone magazine, Geek News Central, One
Degree, Techvibes, Le Lien Multimedia and more to BlackBerry and Windows
Mobile smartphones. With the ICE08 edition of Viigo, users will not only have
real-time access to ICE08-published content, they will also be able to access
the rich content already available on Viigo, including over 5,000 channels of
breaking news, sports, weather, market performance, entertainment, and blogs.
    Smartphone users who wish to follow ICE08 can immediately download the
ICE 08 edition of Viigo by going to from your mobile
    Also, on March 28, Mark Ruddock, CEO of Viigo Inc., will join Jeff
McDowell, VP Global Alliances at RIM, Dominique-Sebastien Forest, GM, Digital
Media, Mobility and e-Commerce at Quebecor Media Interactive (Canoe Network)
and Thomas Purves, Founder,, in a panel discussion to review
the opportunities and limitations affecting wireless innovation, what's
changing on the wireless horizon worldwide, and who will emerge as leaders in
the next generation of mobile. The presentation will begin at 2:15 EST in the
Concert Hall at the Carlu.
    About ICE 2008
    ICE08 is a high-level conference dedicated to the business of content on
interactive platforms in Toronto. The ICE is a partnering forum that seeks to
collect and connect players from across the industry: from mobile to games to
social media to traditional platforms like television and music. Panel
discussions and presentations are key elements of the conference, and over 500
entrepreneurs, producers, developers and executives in all sectors of the
industry will be in attendance.
    IO is a not-for-profit industry trade organization committed to the
growth of the Ontario interactive digital content industry. To this end "IO"
is an industry advocate within Ontario and nationally as a founding member of
the Canadian Interactive Alliance /Alliance interactive canadienne (CIAIC).
    IO represents almost 200 interactive digital media companies and
stakeholders including game developers, mobile content producers, e-Learning
companies, education / training institutions, broadcasters, unions and guilds.
    About VIIGO
    Viigo Inc. is a leading developer of mobile application software that
enables companies to easily deliver time-sensitive information and advertising
to smartphones in ways that create rich, compelling, and unparalleled user
experiences. Thousands of people around the world already trust Viigo to
deliver breaking news, sports, entertainment, weather, market performance, and
blogs directly to their smartphone -- anytime, anywhere.
    Founded in 2004, Viigo Inc. is a privately-owned company with its
corporate headquarters in Toronto, Ontario, Canada. For more information,
visit .

    For more Information, contact:
    Cathy Mertl
    VP Product Marketing
    +1 (416) 640-9915

For further information:

For further information: Cathy Mertl, VP Product Marketing of Viigo
Inc.,  +1-416-640-9915, Web Site:  

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