Video: Safety-Kleen Introduces High Quality Recycled Motor Oil to 'Green-Minded' Consumers

    Reduces greenhouse gases compared to traditional refining while lowering
impact on environment from improper disposal

    PLANO, Texas, April 21 /PRNewswire/ -- "Green-minded" consumers now have
an additional way to help the environment by buying recycled motor oil from
Safety-Kleen. For the past 20 years, Safety-Kleen has produced high quality
motor oils for large commercial fleets and the federal government by
re-refining used oil the company collects at thousands of car dealerships,
automotive retailers and quick lube facilities across North America.

    To view the Multimedia News Release, go to:

    (Photo: )

    Now, Safety-Kleen is making its re-refined oil available to consumers
under the brand name EcoPower(R). The company is targeting retailers and
distributors in the top 100 U.S. markets to offer the new product, including

    "Our research shows that consumers are ready for a new category of motor
oil -- recycled motor oil -- with EcoPower," said Fred Florjancic, president
and CEO of Safety-Kleen. "It's one of the most exciting introductions in the
motor oil category in more than a decade. There is definitive market demand in
today's market for motor oil that delivers superior value in performance and
protection in a more environmentally friendly way."

    In 2008, Safety-Kleen collected more than 225 million gallons of used oil
and recycled approximately 140 million of it into base oil products for re-use
in the marketplace. Safety-Kleen's re-refined oil meets or exceeds all
applicable specifications set by the American Petroleum Institute (API) and
the Society of Automotive Engineers, and is currently used by many large
organizations, including the U.S. military, numerous state governments and
automotive fleets.

    The process for re-refining used oil is virtually the same as refining
crude oil. Both go through the same exacting processes of distillation and
hydro treating. The end product is identical to traditional motor oils made
from crude and must meet the same specifications.

    "Expanding our current relationships with leading retailers, fleets, oil
change service shops, and distributors helps us take this premium quality
product directly to consumers who are now demanding more green alternatives,"
said Florjancic. "We are projecting significant demand for the EcoPower
products in the coming months."

    Florjancic says recycling used motor oil not only conserves a valuable
natural resource, but also protects surface waters and groundwater supplies
against potential contamination from improperly disposed used oil. According
to the U.S. Environmental Protection Agency, recovering the motor oil from one
oil change of a typical automobile protects a million gallons of drinking
water - a year's supply for 5,479 people.

    Re-refining also saves energy. It takes up to 85 percent less energy to
produce a gallon of re-refined oil from used oil than to produce that same oil
from a gallon of crude.

    "The end result of Safety-Kleen's re-refining used oil is that it avoids
the emission of more than 300,000 metric tons of greenhouse gases each year
when compared to refining from crude and burning used oil for energy," said
Florjancic. "That is equivalent to taking more than 200,000 cars off the road
each and every year."

    EcoPower motor oil is now available in 5W-20, 5W-30, 10W-30 and 15W-40
viscosity grades. In addition, all major U.S. car manufacturers have approved
the use of Safety-Kleen SAE 5W-20, 5W-30 and 10W-30 ILSAC-certified motor oil
in all their cars. The EcoPower SAE 15W-40 grade has also been approved by
leading heavy-duty engine manufacturers.

    "We're committed to making EcoPower available through retailers for
motorists that change their own oil and through oil change outlets for
motorists who have their oil changed professionally," said Florjancic. "We
intend to reach consumers with the best environmentally friendly motor oil on
the market today."

    More information about new EcoPower motor oil is available at

    About Safety-Kleen
    Safety-Kleen is a leading North American used oil recycling and
re-refining, parts cleaning and environmental solutions company, with
approximately 4,400 employees serving approximately 330,000 customer locations
in the United States, Canada, Mexico and Puerto Rico. Safety-Kleen provides a
broad set of environmentally-responsible products and services that keep North
American businesses in balance with the environment. For more information,
please visit or call (800) 669-5740.


For further information:

For further information: Jeff Anderson, +1-972-265-2507 Web Site:

Organization Profile

Safety-Kleen Systems, Inc.

More on this organization

Custom Packages

Browse our custom packages or build your own to meet your unique communications needs.

Start today.

CNW Membership

Fill out a CNW membership form or contact us at 1 (877) 269-7890

Learn about CNW services

Request more information about CNW products and services or call us at 1 (877) 269-7890