Video recruiting will be the new battleground in the war for talent

    TORONTO, Feb. 21 /CNW/ - As the "war for talent" intensifies in Canada,
employers are increasingly turning to video recruiting to build their
employment brand.
    "This trend is about giving prospective employees a chance to see what
kind of work environment they are applying to" said Michael Sitayeb, Director
of Product Development and Marketing at The Beacon Group.
    The Beacon Group is working with a number of clients to advise on the
importance of building a successful employer brand with a healthy
organizational profile and is a leading expert on the topic. The company is
tracking the video recruitment trend among Canadian companies fighting for a
new generation of talent.
    Employers in the U.S., including Google, Microsoft and Six Flags have
used short videos to promote their corporate cultures, work environments and
job dynamics to applicants. The videos are often posted on the main website of
the company.
    "Lately we've seen the movement of these videos to job boards to
supplement text descriptions" said Sitayeb. "It's another way to provide a bit
of added-value to your job-post. It gives a good impression to the applicant,
and if the video is well done they leave with a good impression"
    Sometimes more than one video may be used to give insight on more than
one department. Also the videos are often posted on YouTube or other video
banks to act as viral marketing for people surfing other sites.
    "Companies spend so much time building their brands on the marketplace,
yet they're just beginning to build their brand in the job market" added
    "A video is the simplest way to start building that brand. This is why
video recruiting will be the new battleground in the war for talent"
    The Beacon Group is an authority and global pioneer in the field of
organizational development. Hundreds of companies across various industries
have used the firm's assessment products and advising services to leverage
their investment in Human Capital. With a strong focus on innovation, The
Beacon Group delivers cutting edge perspectives to corporations facing a range
of organizational challenges. Clients including Mercedes-Benz, McDonald's,
Scotiabank, Air Miles, CTV Globemedia and Manulife Financial have used The
Beacon Group's services to grow their thriving businesses. For more
information visit

For further information:

For further information: For further media comments or questions speak
to Michael Sitayeb at 1-866-240-3948 or email

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