Video News B-Roll-Satellite Transmission - National Be Acid Aware public education campaign designed to help Canadians understand acid wear - a growing dental condition which puts those with a healthy lifestyle at risk

    TORONTO, March 3 /CNW/ -

    DATE OF FEED:   Tuesday, March 4th, 2008

    TIME OF FEED:   10:00 - 10:15 and again at 14:00 - 14:15 firm, EST


                    Anik F2C/7B @ 111.1 West
                    Audio subcarriers 6.8 left, 6.2 right
                    Vertical Polarization, Downlink Frequency 3980 MHz.

                    Available at Toronto T.O.C. at the same times:
                    SDI Router Position No. 42

    Sugar isn't the only thing that eats away at our teeth. Another culprit is
the acids found in many healthy foods and drinks, including fruits (e.g.
grapes, strawberries, oranges and bananas), salad dressings with vinegar,
fruit juices (e.g. apple, cranberry, and orange juices), and wine. The acids
in these foods can damage teeth by softening the protective surface, making
teeth vulnerable to the effects of brushing. This condition is known as acid
wear and it cannot be reversed.
    In a recent survey, 93 per cent of all Canadian dental professionals
reported seeing acid wear in their patients. Despite the fact that acid wear
is so common, awareness is extremely low - with a majority of Canadians not
knowing what acid wear is, or only knowing a little bit about it.
    The national Be Acid Aware education campaign, supported by the Canadian
Dental Association, is designed to help Canadians learn about acid wear and
take steps to protect their teeth.
    To help educate Canadians, Dr. Jordan Appel explains the signs and
symptoms of acid wear, advice on how to protect our teeth, and tips on

    -   Close-up shots of damaged teeth
    -   Footage of everyday foods with high, medium or low acidity
    -   Shots of surprising foods
    -   Toronto dentist Dr. Jordan Appel explaining acid wear signs and
    -   Dr. Jordan Appel offering advice and tips for prevention of acid wear
    -   Shots of Dr. Jordan Appel with a dental patient
    -   Footage of a woman following tips to prevent acid wear and learning
        more about the condition via a website and leaflet

    Contact MAGNACOM at 416-868-0601

For further information:

For further information: Kate Carroll or Marissa Bushe, Environics
Communications, (416) 969-2732 or (416) 969-2764,,

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