VIDEO from Medialink and Asocolflores: The Mother's Day Mystery Solved - Why Moms Really Love Flowers

    NEW YORK, April 27 /CNW/ -- For over a hundred years, mothers in the
United States have been honored on Mother's Day, traditionally celebrated with
beautiful bouquets of flowers. New research suggests that the positive power
flowers have on feelings may be the real reason mothers prefer to be given
beautiful blooms on their special day.  According to a behavioral research
study conducted by Nancy Etcoff, Ph.D., of Massachusetts General Hospital and
Harvard Medical School, when fresh-cut flowers are in the home, people feel
more compassionate toward others, have less worry and anxiety and feel less

    See video from Asocolflores at:

    "Without question, mothers appreciate flowers for their natural beauty,"
said Augusto Solano, president of Asocolflores, the Association of Colombian
Flower Exporters.  "And beyond the emotional excitement of receiving flowers,
there are proven benefits that flowers provide on human behavior. Moms have
long recognized the power of flowers, and now we know why!  For over-stressed
moms, it's no wonder they look to flowers for a proven pick-me-up."

    Solano suggests treating moms to flowers not only on Mother's Day, but
throughout the year.  Flowers are not only great to look at, but have powerful
"attitude-adjusting" qualities that can be enjoyed by busy moms, too.

    To help moms get the most enjoyable experience with flowers, experts from
Colombia, Land of Flowers offer no-stress suggestions on how to care for their
Mother's Day bouquets:

    --  Temperature - Display the blooms in a cool place, away from direct
        sunlight and heat sources.

    --  Cleanliness - Vases, floral clippers and knives should always be

    --  Flower Food - Commercial flower food solution is a must. Follow the
        mixing instructions on the flower food packets.

    --  Remove Leaves - If the leaves on the stems fall below the water line,
        remove them. Leaves in water will promote bacterial microbial growth
        that may limit water uptake by the flower and affect their longevity.

    --  Re-Cut Stems Often - When you receive them, cut the stems by removing
        one to two inches with a sharp knife and re-cut every other day.

    --  Replace Water - Replenish the water in the vase every other day with
        fresh water treated with flower food.

    Registered journalists can access video, audio, text, graphics and photos
for free and unrestricted use at



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For further information: Medialink, New York, +1-888-560-5578, Web Site:

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